The real estate market is highly competitive. Because of this, real estate agents need to do everything they can to market their services and properties online. Reports show that most homes sell after just seven days in the US. Nearly half of all sales are over the listing price. If you’re in the real estate […]
SEO for Realtors: 8 Tips to Enhance Online Discoverability Read More »
Digital marketing is continually evolving, with businesses seeking innovative strategies to help them reach and engage their target audiences. Recently, artificial intelligence (AI) has emerged as a game-changer in the field. AI is revolutionizing how marketing campaigns are planned, executed, and optimized. By harnessing the power of AI, your business can unlock new possibilities and
AI Integration in Digital Marketing: Unlocking New Possibilities Read More »
As search algorithms continue to develop and content marketers do their best to enhance their online presence, it can be quite difficult to know what types of content you should be creating. You may understand the importance of writing quality blog posts and having engaging product pages, but is there anything you can do to
9 Types of Unique Content for Marketing (+Examples) Read More »
Many businesses make a huge mistake by treating SEO and affiliate marketing as two separate things. In order to achieve the best possible results, you need to learn how to combine your SEO and affiliate marketing into one coherent strategy. Affiliate Marketing: What Is It and How Does It Work Affiliate marketing is a powerful
How to Combine SEO and Affiliate Marketing Strategies Read More »
In the age of digital shopping, an unforgettable ecommerce presence is the holy grail for brands seeking to create a lasting impression. At the heart of this virtual showmanship lies a craft that is often underestimated but can turn the tide in your favor – ecommerce copywriting. The Power of Ecommerce Copywriting As straightforward as
Ecommerce Copywriting Tactics: How Language Differentiates Your Brand Read More »
Content marketers often feel they need to invent something brand new to ensure their campaign runs smoothly and achieves the goals they have set for it. Don’t get me wrong: innovation in content marketing is what keeps it fun and interesting. If we’d all keep going through the same motions, it would be one dull
6 Important Content Marketing Principles That You Can’t Ignore Read More »
In December of 2022, Google rolled out two updates in tandem. One was called the Helpful Content update, and the other was the Link Spam update. Both algorithm changes had intended and (in my opinion) unintended impacts. In this post, I’ll discuss those updates, how it affected our own domain, and things you can do
Helpful Content and Link Spam: Oh My! Read More »
A lot of people think that business-to-consumer (B2C) is 100% different from business-to-business (B2B) marketing. While that is true on many levels, B2C companies can absolutely benefit from understanding what works when marketing to businesses. Both segments are easy to engage with video content, however, B2C engages more frequently and more deeply with videos. Maybe
Explainer Videos: How They Boost B2C Conversion Rates Read More »
A seemingly endless debate is taking place in marketing circles. Which approach offers the best benefits? Content creator vs. influencer marketing for startups? Both are marketing staples nowadays, and both industries only continue to expand. The influencer industry is now valued at $16.4 billion, while the content creation industry is worth about $44 billion. Neither
Content Creator vs Influencer Marketing for Startups: Which Should You Choose? Read More »
To succeed in the modern Internet environment, your website content needs to be both timely and engaging. When it comes to SEO, forget about algorithms and keywords. If you really want to success with both ranking and engagement, be sure that what you’re offering speaks to your audience’s mindset. You can greatly improve your organic
How To Optimize Link Building By Understanding Your Audience’s Mindset Read More »
