It doesn’t matter if you run a business website, a niche blog, or an online store. You should prioritize web traffic generation if you want to establish your authority and grow your brand. The bad news: too many marketers overlook the fact that not all traffic is the same. Different users have different needs. You […]
Why Not All Online Traffic is Good Traffic Read More »
When it comes to marketing, many professionals can easily recite the keywords and phrases that they think are influencing today’s customers. They know their lingo and they know how to talk about their business. But how much does your marketing department—or you, for that matter—really know about your customers, particularly when it comes to the
How Customers Tell You What Content To Generate [Infographic] Read More »
Link building is a hot topic among Search Engine Optimization (SEO) circles. For years, links have been a key piece of how we promote and rank websites. Off page SEO is one of the “Three Pillars” of SEO, based on the model I use to explain it to folks who don’t understand how it all
How to Approach Link Building The Right Way: 7 Key Steps Read More »
“Content is king” We’re so used to this phrase being thrown around that it’s become rather worn out. But let’s back up and reflect on how it became so matter-of-fact today: Bill Gates published an essay on the topic in January 1996. Yes, the Microsoft founder wrote this more than two decades ago. It’s still incredibly
The Psychology Behind Sharable Content Read More »
When you are running a business, you have to be at the top of your game at all times. It’s important to constantly seek out ways to expand your business and generate increasing revenues over time. Your website is an important piece of the entire success formula. Don’t settle for a merely “good” website. Find
How Social Media Web Design Can Help Drive Revenue Read More »
Think about the last item you purchased a product or service. Then consider why you chose that specific option. Nine times out of ten, you were influenced by the review or advisement of someone who had experience with the product. According to study conducted by TrustRadius, 76 percent of respondents who were in an active
Why You Should Encourage Customer Reviews, And How To Do It Read More »
Streaming on Facebook Live became a hot trend during 2018, and continues to this day. It can be scary if you’ve never done it before. But like with most things in life, the more you do it, the easier it will become. And with Facebook Live videos being watched 3x more than non-live videos, your
7 Ways To Use Facebook Live For Your Business Read More »
Information is everything in marketing. If you have enough information, you can develop a more effective strategy, reach more customers, and receive higher profits. You can only ascertain “information” after processing the data itself. Analytics is the key to improving the quality of said information. In other words, data delivers engagement, efficiency, and accuracy. Strategic
11 Common Misconceptions about Using Data in Marketing Read More »
Ten years ago, many of us thought that email would be the biggest change that would happen in our lifetimes affecting how we communicate with one another. We were wrong. Today, it seems, what’s changing us and the nature of our interactions with one another—and with our customers—is social media. All of us, around the
Social Media Best Practices for 2018 – INFOGRAPHIC Read More »
As an entrepreneur, you’ve almost certainly heard the saying “content is king.” This statement, made famous by Bill Gates way back in 1996, has essentially shaped the way marketers have operated for the past two decades. For those who are just setting out on their entrepreneurial journey, though, this sentiment can be a bit misleading.
Generating Leads With Content: 3 Things Most Businesses Get Wrong Read More »
