Posts by Nancy Spektor

11 Common Misconceptions about Using Data in Marketing

Information is everything in marketing. If you have enough information, you can develop a more effective strategy, reach more customers, and receive higher profits. You can only ascertain “information” after processing the data itself. Analytics is the key to improving the quality of said information. In other words, data delivers engagement, efficiency, and accuracy. Strategic…

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6 Tips to Improve Your Online Customer Experience

Not so long ago, the quality of the product or service was the single most important factor in defining the success of an online business. Things have changed a lot. Now, customer experience has become an equally important area in which online businesses need to excel to beat the competition. The ecommerce competition, by the…

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