Nancy Spektor

Nancy Spektor has sharpen her pencil at The Daily of the University of Washington. After graduation she decided to combine her business degree with her passion for written communication at www.a-writer.com. Nancy writes about marketing strategies, content management and various other topics that she finds intriguing. If she is not composing on her laptop or notebook, you probably can find her playing with her dog, Bok Choy.

Data Driven Marketing

11 Common Misconceptions about Using Data in Marketing

Analytics, Marketing, Social Media /

Information is everything in marketing. If you have enough information, you can develop a more effective strategy, reach more customers, and receive higher profits. You can only ascertain “information” after processing the data itself. Analytics is the key to improving the quality of said information. In other words, data delivers engagement, efficiency, and accuracy. Strategic […]

11 Common Misconceptions about Using Data in Marketing Read More »

Optimize Online Customer Experience

6 Tips to Improve Your Online Customer Experience

eCommerce, Marketing, Mobile, Usability / UX /

Not so long ago, the quality of the product or service was the single most important factor in defining the success of an online business. Things have changed a lot. Now, customer experience has become an equally important area in which online businesses need to excel to beat the competition. The ecommerce competition, by the

6 Tips to Improve Your Online Customer Experience Read More »

Scroll to Top