Mistakes: We’ve all made a few. In prepping this post, as usual, I’ve done some research on how and if peers propose public apologies in the social sphere. And, as usual, I’ve had song lyrics arise unbidden in my mind’s ear. Happens all the time. All. The. Time. They’re the voices in my head, I […]
Small Business: Should You Say You’re Sorry on Social Media? Read More »
Spring break is upon us here in Texas, and it is a beautiful week for a South By Southwest Festival. For those of us who took part in all or some of the SXSW Interactive Conference, we are coming out of it with new ideas and a charge of energy. Even if you didn’t make
Internet Marketing Spring Cleaning and Refresh Read More »
Enjoy the following guest post, courtesy of professional Online Reputation Manager Gavin Carter. The views expressed in this post are those of the author and not necessarily that of Return On Now. Your company’s online reputation is very important. Most people check online to see what reviews have been left about a company before making
How to Protect Your Online Reputation Read More »
Although many of us blog for business purposes, not all bloggers are getting paid for their work. On the other hand, most smaller businesses need to keep expenses in check when promoting their wares. We often get questions from clients and colleagues about our recommendations for low cost or free answers to how to promote
How to Promote a Blog For Free: 25 Ideas Read More »
Even with all of the hype about changes in algorithms and how social media has become important for overall rankings, link building remains one of the most important activities in driving a successful SEO campaign. If you have budget to support such a campaign, we highly recommend you hire an external agency or resource to
DIY Link Building: Easy Ways to Do It Yourself Read More »
Today we bring you a guest post from Celina Rodger of Dialed-In Local. In this post, she covers some near obvious ways to promote a small business, all of which are often overlooked for various reasons. When it comes to business, one of the most important rules is that you need to spend money to make
Marketing: Top 5 Free Tools Small Businesses Tend To Ignore Read More »
The following slide deck was my supporting material for a presentation to the Austin Online Marketing Club on November 27, 2012. It addresses the question of whether you should be managing a website, or a more comprehensive web presence. In the document, you will find a couple of case studies, a review of how the
Website vs. Web Presence: Are You Doing Everything You Can to Reach Customers Online? Read More »
This week, let’s take a moment to look at PR / Public Relations for a moment. PR has long been a primary way by which companies of all sizes influence public opinion, build brand awareness and familiarity, and create general goodwill toward a brand.
With the latest social media tools and networking capabilities, there has been a great deal of debate about how PR is changing. Some speculate that the discipline is due to become obsolete, others advocate a revamped approach, and still others merely see today’s PR environment as a small offshoot of how we have always done it.
Public Relations: How It Works In A Social World Read More »
Public Relations (PR) is one of the best ways to get some quick and potentially extensive exposure. But PR is much more than just crafting press releases and paying to post them to the business wire. Unless you are a larger company that can afford to keep dedicated PR resources in-house, you can do it yourself or bring in a PR vendor to manage it for you.
Public Relations: 7 Steps to Selecting a PR Vendor Read More »
