Inbound Marketing

Why SEO Is the Best Inbound Marketing Investment

During many a client or prospect meeting or call, I get a lot of questions about how to make the most of inbound marketing. Many of those questions are focused on the basics of how inbound marketing itself works. In reality, inbound is a mix of tactics and strategies that set you up to receive…

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5 Keyword Research Tools to Use in 2015 for More Search Traffic

In recent years, a lot of people have complained about the reduction in keyword data from Google’s Keyword Planner and Google Analytics. While Google’s tools are still a good place to look for higher traffic keywords, long tail keyword data has become more difficult to find. And most search traffic to a website comes from…

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What’s More Important: User Experience or SEO?

It’s an age old debate, especially for entrepreneurs and smaller businesses. Typical questions we hear are things like: Should I spend my time making sure my website is easy to use? Would I be better served focusing on traffic generation? Are the two areas completely separate or overlapping? Ultimately, what do I need to do…

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10 Content Ideas for Social Media Success

Today we offer you a guest post from Ernest Thompson of http://buyviewsreview.com/, reviewing some ideas to help you generate content for social media when promoting your brand. Disclaimer: The views and opinions stated in this post are that of the author, and Return On Now may or may not agree with any or all of the…

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The Google and Twitter Deal: How, Why, and What to Know

As one of the more intriguing internet marketing stories of the past week, Google has announced that they have partnered with Twitter again. If you recall, Google had access to the Twitter “fire hose” a few years ago, but that agreement expired in mid-2011. Since that time, tweets have gone mostly unindexed (some sources have…

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How To Write Blog Posts That Will Rank Well and Engage Readers

By now, pretty much everyone in marketing should understand the value of blogging for business benefit. For those of you who are still unclear, here are the most commonly cited reasons: Reinforce your brand message and establish thought leadership in your field Provide a range of keywords and topics to help your domain rank in search…

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The Most Annoying Facebook Business Page Habits

Every now and then I’m allowed to have ‘fun’ at the office. Typically, this fun is forced upon me in the form of videos vaguely related to the social media job at hand. One such bit of fun was actually enjoyable! The video below talks about Facebook fatigue and your friends, and is a pretty…

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2015 Content Marketing Predictions [Infographic]

Happy New Year! With 2015 having arrived, we should not be surprised to see a slew of “predictions” columns and other content items coming out. Last month, the Content Marketing Institute was kind enough to include my thoughts in their annual predictions piece. Earlier this week, a nice infographic went live on the Curata Content…

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Return On News: 100 Blogging Lessons, SEO Pitfalls, & More

It’s hard to believe that 2014 is nearly a wrap. And what a year it has been! From the sunsetting of Google Authorship and PageRank, to the digital war on Sony about their new movie The Interview, we have certainly had tons to talk about. With the year winding to a close and a short week…

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8 Books Every Entrepreneur and Growth Hacker Should Read

I brandish myself a perpetual student of life, and of business. After all, life is about making mistakes, learning from them, and growing as a result of our life lessons. For most of us, the biggest lessons come from experiences themselves. But we can take a shortcut by reading and staying up to date on…

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