With the internet’s increasing growth in share of overall commerce, online shopping is taking over. It is estimated that the number of global digital buyers will reach 2.14 billion in 2021. An impressive number, right? That’s why new e-commerce stores are popping up every single day. For an existing e-commerce business owner, that means that […]
How to Write SEO-Friendly Product Descriptions for eCommerce Read More »
Digital marketing is the lifeblood of every great company. This makes sense considering everyone spends most of their time on smartphones. If your company isn’t using digital marketing, you’re behind the times. Money spent in the US on social media marketing reached $43 billion in 2020, a 20% increase from 2019. While digital marketing tactics
6 Digital Marketing Traps and How to Avoid Them Read More »
In today’s competitive SEO landscape, social media has become indispensable. In fact, consumers now expect every brand to have a social media presence. SEO is also crucial for businesses with an online presence. It enables them to rank high on Google Search Engine Result Pages (SERPs). And the ranking itself is important in determining whether
The Interrelationship Between SEO and Social Media Read More »
If you ever wondered what local SEO is and how it figures in your business’s standing, you’ve come to the right place. In this post, we will explain every element of local SEO. Image Source: SEO insights What is Local SEO? Local SEO works as a marketing tool for promoting your local business in a
Local SEO: What It Is & Why It Matters For Your Business Read More »
We can’t stress enough how important it is to have a responsive mobile website. For several years now, mobile search volumes have exceeded that of desktop. You simple need a mobile-friendly website, i.e. ease of use and fast access from smartphones, tables, and all device types. As Google continues to evolve it’s AI functionality and
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The modern world moves at the speed of light. Meanwhile, the economy and free market must move with it. If you want to survive in an ever-changing financial services industry, you will need to keep up with current trends in both finance and marketing. Along with the more broad financial marketing trends, it is also
2021 Digital Marketing Trends for Financial Services Read More »
When you think about SEO, you might be thinking about written content, but it actually extends much further. If your business uploads videos to YouTube, there are a lot of extra steps you should take to improve the view count. Therefore, hiring professionals to provide SEO services can be incredibly important. It’s not enough to
YouTube SEO: How to Apply Best Practices for Video Content Read More »
If you want to optimize your website to perform well on search engines, you’ll need to be dedicated to identifying new ways to enhance your search engine optimization strategy. Anchor text SEO is one of the things you’ll need to grasp to get this working properly. Anchor text plays a pivotal role in SEO, because
Anchor Text SEO: Best Practices Read More »
Imagine, if you would, two eCommerce websites. They both sell the same products, target the same customer demographic, have a similar brand identity, and operate at roughly the same price point. Both owners are planning an exit within the next several years. Their stores are virtually identical, save for one minor difference. The owner of
3 Ways Advertising Helps Your Online Business Grow In Value Read More »
Creating content for websites is one of the most exciting jobs in the online business. You are out there, using your own creative senses, doing the thing that you like the most. As a reward, people from all around the world get to enjoy and comment on your content, giving you feedback or purchasing your
6 Ways to Future-Proof Your Content Read More »
