Posts Tagged ‘seo’
How to Start a Successful Online Business During the COVID-19 Pandemic
Any budding entrepreneur is taking a leap of faith by launching a new business, regardless of whether or not the economy as a whole is strong at that time. And for good reason: 90% of new online businesses fail within their first four months of opening their operations. That’s a staggering statistic, and it almost…
Read MoreHow Much Does Google Really Care About Content Freshness?
A couple of years ago, the blogosphere went crazy for updating old content. Optimizing your existing posts became the default for a lot of sites. It was even a higher priority than posting new content, because people realized that old content can age badly. So freshness is really important, right? Well the answer is a…
Read MoreHow to Create SEO-Friendly Content: 5 Practical Tips
Producing SEO-friendly content is a sure-fire way to grow your business without adding to your marketing budget. If your website is optimized properly on-page and has solid domain authority, it will rank higher in Google. And ranking higher literally means more customer engagement. No matter how great your content may be, it serves no purpose…
Read More3 Strategies to a Successful Social Media Video Marketing Campaign
Over the past two years, video marketing has revolutionized the digital marketing world. This is especially true within social media marketing. Facebook Live has rejuvenated the historic platform. TikTok has become an overnight phenomenon. And of course, YouTube continues to be a fan-favorite. Let’s look at the right ways to use video in your social…
Read MoreHow to Start Using Agile Principles in Marketing
Back in 2001, a team of software developers gathered to discuss how they could streamline work processes. The result of this meeting was the Agile Manifesto. This document includes 12 principles for effective project management, discouraging the role of excessive meetings and documentation. Today, Agile is everywhere. While some consider it a buzzword, Agile is…
Read MoreHow to Use Semantic Mark-up to Improve Your Search Results
Search engines are focused on constantly improving their ranking algorithms. In the past seven years, search engines have shifted from a keyword-based matching algorithm to semantic search. This new way of ranking content gives priority to context and intent over simple text string / keyword matches. Keyword stuffing is a thing of the past. To…
Read MoreHow to Ensure a Fast, User-Friendly Website
Any business owner who wants to establish a solid online presence realizes how important their website is. And if you want it to rank well, it must be fast and optimized for search. After all, your website can bring your business and branding closer to your target audience than any other marketing vehicle can. In…
Read MoreBenefits of Multilingual Digital Marketing
Multilingual digital marketing is not new. Many large, middle, and small-scale businesses are already using multilingual strategies to improve their digital marketing campaigns. Let’s review the business benefits of employing multilingual strategies within your digital marketing efforts. New Business Markets Of course, multilingual digital marketing provides one huge benefit right out of the gate: it…
Read MoreTechnical SEO Tips for 2020
If you have a website, you need SEO to show up on search engines. With so many companies flocking into the digital marketplace in the wake of the COVID-19 quarantines, this is even more true. Practically every company on Earth is suddenly fighting to be seen online. Your website’s SEO has become more essential than…
Read MoreSEO Pandemic: How COVID-19 Is Affecting Marketers
There is no doubt about it: the CoronaVirus has changed the world. Hopefully we can soon return to at least some form of “normal,” but there are still so many unknowns. Even without the influence of a global pandemic, SEO is always changing. Thanks to COVID-19 shutting down businesses across the country, the digital sector…
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