Posts Tagged ‘seo’
Pick Your Battles: Which SEO Risks to Take and Which to Avoid
If you want to be successful in business, you must take risks. Today’s marketplace is heavily clogged by multinational companies who spend millions of dollars on promotions. What type of promotions? That depends on each company’s needs. In most industries, however, content marketing, social media marketing, and SEO (search engine optimization) are the best ways…
Read MoreSEO Trends: Evolution Over 27 Years
At the beginning of the Internet era, no one could fathom how important Search Engine Optimization (SEO) would become between that time and today. After almost 30 years, SEO has evolved from a simple three-letter term to a complex structure that creates, maintains and adapts valuable connections between content and users. It connects people with…
Read MoreWhy Not All Online Traffic is Good Traffic
It doesn’t matter if you run a business website, a niche blog, or an online store. You should prioritize web traffic generation if you want to establish your authority and grow your brand. The bad news: too many marketers overlook the fact that not all traffic is the same. Different users have different needs. You…
Read MoreHow to Approach Link Building The Right Way: 7 Key Steps
Link building is a hot topic among Search Engine Optimization (SEO) circles. For years, links have been a key piece of how we promote and rank websites. Off page SEO is one of the “Three Pillars” of SEO, based on the model I use to explain it to folks who don’t understand how it all…
Read MoreThe Psychology Behind Sharable Content
“Content is king” We’re so used to this phrase being thrown around that it’s become rather worn out. But let’s back up and reflect on how it became so matter-of-fact today: Bill Gates published an essay on the topic in January 1996. Yes, the Microsoft founder wrote this more than two decades ago. It’s still incredibly…
Read MoreHow Social Media Web Design Can Help Drive Revenue
When you are running a business, you have to be at the top of your game at all times. It’s important to constantly seek out ways to expand your business and generate increasing revenues over time. Your website is an important piece of the entire success formula. Don’t settle for a merely “good” website. Find…
Read More6 Tips for Content Creation that Improves SEO
If you own a blog, you likely already understand clearly why it is important for your business. But it’s not enough just to have a blog. You also need to know how to optimize the blog posts for the search engines. Some bloggers fail to achieve the full marketing potential of their blog. In order…
Read MoreBoost Your SEO Using Infographics
Did you know that you can improve your SEO by using infographics? Yes, this is possible. As a matter of fact, many websites–including our own–also use infographics to build links and increase brand awareness. Don’t believe me? I’ll give you a real-life example. Here’s an infographic our design team created on behalf of digital marketing…
Read More5 Best PPC Keyword Research Tools
PPC (Pay-Per-Click) advertising is one of the most profitable digital channels available today. If you build it out properly, you will be able to expect a high return on investment. You can create holistic digital marketing campaigns by including this channel in your arsenal. Many small business owners overlook or ignore PPC, since it requires…
Read MoreWhy You Should Encourage Customer Reviews, And How To Do It
Think about the last item you purchased a product or service. Then consider why you chose that specific option. Nine times out of ten, you were influenced by the review or advisement of someone who had experience with the product. According to study conducted by TrustRadius, 76 percent of respondents who were in an active…
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