Posts Tagged ‘seo’

How to Approach Link Building The Right Way: 7 Key Steps

Link building is a hot topic among Search Engine Optimization (SEO) circles. For years, links have been a key piece of how we promote and rank websites. Off page SEO is one of the “Three Pillars” of SEO, based on the model I use to explain it to folks who don’t understand how it all…

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The Psychology Behind Sharable Content

“Content is king” We’re so used to this phrase being thrown around that it’s become rather worn out. But let’s back up and reflect on how it became so matter-of-fact today:  Bill Gates published an essay on the topic in January 1996. Yes, the Microsoft founder wrote this more than two decades ago. It’s still incredibly…

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How Social Media Web Design Can Help Drive Revenue

When you are running a business, you have to be at the top of your game at all times. It’s important to constantly seek out ways to expand your business and generate increasing revenues over time. Your website is an important piece of the entire success formula. Don’t settle for a merely “good” website. Find…

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6 Tips for Content Creation that Improves SEO

If you own a blog, you likely already understand clearly why it is important for your business. But it’s not enough just to have a blog. You also need to know how to optimize the blog posts for the search engines. Some bloggers fail to achieve the full marketing potential of their blog. In order…

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Boost Your SEO Using Infographics

Did you know that you can improve your SEO by using infographics? Yes, this is possible. As a matter of fact, many websites–including our own–also use infographics to build links and increase brand awareness. Don’t believe me? I’ll give you a real-life example. Here’s an infographic our design team created on behalf of digital marketing…

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5 Best PPC Keyword Research Tools

PPC (Pay-Per-Click) advertising is one of the most profitable digital channels available today. If you build it out properly, you will be able to expect a high return on investment. You can create holistic digital marketing campaigns by including this channel in your arsenal. Many small business owners overlook or ignore PPC, since it requires…

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Why You Should Encourage Customer Reviews, And How To Do It

Think about the last item you purchased a product or service. Then consider why you chose that specific option. Nine times out of ten, you were influenced by the review or advisement of someone who had experience with the product. According to study conducted by TrustRadius, 76 percent of respondents who were in an active…

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How to Target Multiple Keywords on One Page

While you would normally use a single page to target a particular keyword, you will certainly come across situations where you want to target multiple keywords on the same post or page. For instance, many keywords and phrases are similar or interchangeable. When you find these types of keywords, your best bet is to go…

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10 Failing Link Building Techniques in 2018

As long as SEO exists, links will remain one the most important ranking signals for Google and the rest of the search engines. Great SEO performance equals great business results. That’s why the majority of big brands, small businesses, and solo digital marketers are focusing their time and attention on the most prominent SEO practice:…

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Link Building for Your E-Commerce Website: 4 Things To Consider

When it comes to your e-commerce website, link building is the most challenging part out of the entire SEO process. Experienced SEO specialists are quite aware that they will need strong links to get a site highly ranked. But the question remains, how does one build links that will positively affect their website’s rankings? There…

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