Marketing

10 Ways To Drive Online Sales FEATURE IMAGE

How to Drive Online Sales: 10 Key Techniques [INFOGRAPHIC]

Conversion Rate Optimization, Customer Retention, eCommerce, Inbound Marketing, Lead Generation, Marketing /

Given the prevalence of online sales in today’s business world, entrepreneurs need to lean on proven strategies to separate themselves from the competition. So instead of stumbling through failures using trial-and-error, focus your valuable time and resources on proven strategies to deliver the results you deserve. Why Online Sales Are Poised to Grow In Importance […]

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Digital Marketing: 5 Legal Mistakes to Avoid

Digital Marketing: 5 Legal Mistakes to Avoid

Content Marketing, eCommerce, Entrepreneurship, Information Security, Marketing, Small Business /

Digital marketing is becoming a must have for a majority of businesses. For every eight companies, five of them use e-marketing to market and promote their brands. However, this doesn’t mean your company is free to do anything while operating online. Typically, there are different legal mistakes related to digital marketing. If not taken into

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Whiteboard SEO Video from Moz

5 Tips to Improve Your SEO Efforts With Video Content

Blogging, Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX, Video /

People around the world have some common basic interests. We all love video content. We would rather watch a video than read a blog. According to a survey, 59% of all B2B decision-makers favor video content over text. We can’t say enough about the benefits of video marketing. Videos can be used to educate and

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How Startups Can Use Social Media to Understand Customer Needs

How Startups Can Use Social Media to Understand Customer Needs

Content Marketing, Customer Retention, Inbound Marketing, Marketing, Social Media, Usability / UX /

Social media connects people with friends, families, and others who share similar interests. Using the wide range of social media services available, everyone can easily communicate and share information with each other. Brands have even begun to use these same platforms as marketing tools for engaging a larger number of people. Social media connects these

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Social Proof: Use Testimonials

How to Build Big-Time Social Proof to Increase Conversions

Content Marketing, Conversion Rate Optimization, eCommerce, Inbound Marketing, Marketing, Public Relations, Social Media /

Social proof is one of the many ways to increase brand trust and boost conversions. You’ll absolutely need it to help you establish a better connection between your brand and your target audience, especially if you’re running an ecommerce business. Social proof comes in many shapes. Many business owners find it tricky to figure out

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How to build Brand Awareness on Social Media Using Videos: Put on your Producer Hat and Make Your Own Videos!

How to Build Brand Awareness on Social Media Using Videos

Content Marketing, Inbound Marketing, Marketing, Social Media, Video /

Whether you are selling a product, offering digital services, or running a non-profit, building solid brand awareness is the first big step in getting your name out there.  With social media on the rise and videos being super popular across nearly every platform, whipping up some awesomely captivating clips is a great place to start.

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How to Get Fast Results with Digital Marketing

Digital Marketing: How To Get Fast Results

Inbound Marketing, Marketing, Mobile, SEO / Search Engine Optimization, Social Media, Usability / UX /

Depending on your marketing goals, you will probably want to use different promotion strategies Fortunately, Digital Marketing is both easy and cost effective. This is why it has become a staple in the promotional efforts of nearly every business nationwide. And as a business owner, you can’t wait months or years to see a return

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How SaaS SEO Helps Increase Leads and Grow Your Business

How SaaS SEO Helps Increase Leads and Grow Your Business

Analytics, Entrepreneurship, Inbound Marketing, Marketing, SEO / Search Engine Optimization /

Most successful businesses are built on top of a brilliant idea. Of course, you’ll need to work hard to actually build on top of the idea and make it a success. Failure to execute is the reason that less than 25% of new businesses make it longer than 15 years. Specific areas of failure can

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AI-Optimized PPC Campaigns are available on Google Ads

Ultimate Guide to Creating #PPC Ad Copy for B2B

Analytics, Content Marketing, Conversion Rate Optimization, Lead Generation, Marketing, Search Engine Marketing, SEO / Search Engine Optimization /

One of the key goals of any successful business should be getting its products/services in front of the right audience. It is no surprise then that advertising is a necessity for many companies. Pay-Per-Click (PPC) ads empower companies to reach their target audience with maximum control. This article will cover the ultimate guide to creating

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