Depending on your marketing goals, you will probably want to use different promotion strategies
Fortunately, Digital Marketing is both easy and cost effective.
This is why it has become a staple in the promotional efforts of nearly every business nationwide.
And as a business owner, you can’t wait months or years to see a return on your digital marketing investment. Let’s look at ways to speed up the path to success with your digital marketing campaigns.
Digital Marketing Tip #1: Optimize Your Website to Load Faster
No one likes a slow loading website. It is a key piece of both user experience (UX) as well as SEO.
If your website doesn’t load fast enough, many potential customers will leave without a second thought.
Moreover, your brand’s reputation is also at risk, because a slow loading website reflects poorly on you in multiple ways.
Luckily, there are several things you can do optimize your website for an faster loading speed:
Reduce Image Sizes
When using images, you will notice that those with higher quality or resolution are typically a bigger file size.
Though such images look more appealing, they can significantly slow down your loading speed. And this problem is accentuated even more for visitors with a slow internet connection.
To fix this problem, you can crop the images smaller, reduce the resolution, or even apply some lossless compression. All three will reduce the size of the file being loaded into the visitor’s browser.
You can also compress the various HTML, PHP, etc. files that are required to download before rendering the web page content to get a boost in performance.
These can include anything from images to videos to audio files and so on.
By compressing files, you make their size smaller. Smaller files load faster, even when accessed with a slow wi-fi signal or on a mobile phone.
Use Browser Caching
Browser caching is something everyone encounters on a regular basis.
How does it work? When you visit a website for the first time, the browser can store various elements from the template and CSS, as well as content and image files.
Upon subsequent visits to the same website, none of these items will have to be loaded again. They’re all cached, as we call it in the digital marketing industry.
Every website should take advantage of browser caching to make the user experience better for all visitors.
Digital Marketing Tip #2: Create A Mobile Version
Mobile-friendly websites are no longer an option, but a requirement. Heck, Google has shifted fully to mobile-first indexing, so you stand to lose a lot of ground on SEO as well if you delay taking action (presuming you haven’t already done so).
Here are additional benefits you’ll receive by having a mobile-friendly web presence:
Better User Experience
If you remember the old days when the majority of websites were built for desktop browsing only, surely you remember how cumbersome it was to view with a mobile phone — you had to scroll, zoom in and out, and wait for huge images to load.
Obviously, visitors who access your website from a mobile device will have a far superior UX when they arrive at your website.
Not only that, but users today expect you to have a mobile friendly website from the start, so give them what they want. It’s the best decision for all involved.
Clearly, it’s a no brainer to have a mobile-friendly website. Believe it or not, there are still a lot of websites out there that fail to render properly on mobile phones!
If one of those happens to be a competitor, you’ll immediately gain a competitive advantage by having a mobile responsive template on your website.
Better Mobile SEO
As we mentioned previously, Google now defaults to mobile-first indexing for all new websites.
Not only that, but mobile search comprises the majority of searches in 2020.
Obviously, this all screams out how important mobile has become for Search Engine Optimization (SEO).
If you don’t have a mobile-ready website, you very well might not rank at all! That’s how important it is, so go mobile and watch your rankings improve.
Faster Loading Speed
When you’re working to improve the performance of your website overall, mobile MUST be part of that effort.
It’s not enough to optimize just for desktop, because that may not be enough to speed up load times on mobile devices.
For example, you might reduce the file sizes for all of your images in a way that makes it load fast on desktop, but those images could still be large enough to load slowly on mobile.
When your website is accessed from a mobile device and the user gets the desktop version, it is likely to load much longer than a mobile version would.
So most of your traffic will likely come from mobile devices, and they need fast loading times even more than desktop visitors. If you properly optimize for mobile, both types of visitors will benefit.
Digital Marketing Tip #3: Prioritize Social Media Exposure
Social media marketing is perhaps one of the most effective types of digital marketing that you can use to get fast results.
By prioritizing social media, you will be able to earn more exposure, improve brand awareness, grow your online following, and establish a reputation among your target audience.
Here are some great examples of what you can do on social media to make your digital marketing efforts more effective:
Use Influencer Marketing
Influencer marketing can bring more awareness to a brand, but it can also help with sales.
By finding the right influencers in your niche and scheduling content with them, you can successfully promote your brand and your products.
Host Contests and Giveaways
Contests and giveaways are great ways to get started on social media and build a following quickly.
On the other hand, they can also help later on, when you have already established your brand on the social media platform but want to boost engagement among your followers.
Some companies even use giveaways and contest to promote new products by offering them as prizes.
Partner with Other Businesses
By partnering with other businesses, you will show that you are willing to cooperate with others instead of simply competing for the audience’s attention.
Moreover, you will get exposure among your partner’s followers, while they get exposed to yours.
Engage with Your Audience
Speaking of engagement, it is an important part of any social media marketing strategy.
You should engage with your audience in the comment section, through polls and quizzes, and even in direct messages.
This will help you establish a connection with your potential and existing customers.
Provide Customer Support
Contrary to popular belief, social media is not just for marketing – it can also be used to provide customer support.
For example, Facebook Messenger has now become a popular alternative to live chats and chatbots.
You can also use the direct messages feature on any platform for providing customer support.
Collect Customer Feedback
Though you can send out feedback surveys through emails, you can also collect customer feedback on social media.
Polls and direct requests for input / opinion sharing are both great ways to collect feedback on social media platforms.
Digital Marketing Tip #4: Build Links to Improve Rankings
Last but not least, you need to use link-building if you really want to rank your website higher on the Search Engine Results Pages (SERPs).
To get more backlinks, you will need to publish good content that others will want to link to.
Alternatively, you can guest post on different sites leaving links there yourself.
In addition to that, you need to use internal links to improve website navigation and funnel authority from other pages to high priority pages that you most want to rank.
For instance, when someone is reading an article on your website, they will probably want to find out more about the topic.
Include links within the article pointing at other relevant content on your site as well as your most crucial sales pages or product pages.
To sum up, digital marketing can be a highly effective promotional tool if you use the right practices and combine them properly.
Take note of the tips in this article and start using digital marketing more efficiently to speed up your path to ROI.
Disclaimer: The views and opinions stated in this post are that of the author, and Return On Now may or may not agree with any or all of the commentary.