Usability / UX

New Site Live on WP Engine – Just in Time For SXSWi!

Today, I am excited to unveil a brand new website for Return On Now. This redesign has been in the works for some time now, and we are happy to have it live in time for this year’s South By Southwest Interactive Conference (SXSWi). The new site is improved in many ways, several of which…

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How to Work With Web Designers Better

Today we bring you another guest post from Linda Phillips, who represents YarraWeb out of Melbourne, Australia. Feature Image Courtesy of Andrew Mager on Flickr. Web designers and their clients have a famously strained relationship, and this is largely due to communication problems. Web designer must often second guess what the business owner wants, while…

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Why Aren’t More Of Us Optimizing Websites for Mobile Browsing?

My how things have changed the past 5-7 years. Up until the last few years, it was rather impractical to think of mobile phones or tablets as fully-functional devices with computing power akin to that of a full computer. After Apple changed the game with the iPhone and later the iPad, others followed suit. Similar to…

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7 Steps To Designing Better Landing Pages

The following blog post comes courtesy of George Kent of Pentech Consulting. In this post, George provides seven insights that should help you improve the conversion rate of your landing pages. How many people have signed up to your mailing list in the last 30 days? Have you considered the benefits of designing your landing…

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Web Presence Framework: Extending Reach Beyond Your Website

I remember the days when you could launch a website and get back to business as usual, knowing that it was likely to provide some value just by existing. These days, websites remain the key to successful marketing strategies  However, online marketing includes much more. This post outlines a framework for mapping marketing objectives to a…

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3 Reasons Why PPC Leads Do Not Convert Into Customers

The following guest post comes to you courtesy of Jessica Donnovan. In this post, Jessica reviews three important factors in your PPC / SEM effort that might be limiting your ability to convert leads into sales. If you ask any entrepreneur or business owner in this generation about their marketing strategies, there’s a big chance…

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Managing Web Forms For Conversion and Lead Quality

Marketing Sherpa recently released another solid chart of the week, this one focused on form fields for lead generation. The chart summarizes the list of fields that marketers designated as the most important for lead generation forms. But before we get to the chart, let’s frame the topic to understand why this data is of great…

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