Posts Tagged ‘lead generation’

How to Combine SEO and Email Marketing in B2B

We are nearly halfway through 2022. As of now, we can already observe some new trends in B2B marketing that have emerged and are here to stay. Search engine optimization (SEO) has long been a key strategy for supporting traffic and overall business growth. It remains a top priority for any business with an online…

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8 Ways eCommerce Websites Can Use Coupon Codes to Increase ROI

Do coupon codes really increase conversion rates on eCommerce websites? The answer is a resounding “Yes.”  When people land on your eCommerce website, you only have a few seconds to capture their attention. Coupons are a great way to do so.  Coupons will help you build brand awareness, increase customer satisfaction, and generate loyalty. Best…

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Video Marketing: 5 Easy-to-Follow Strategies

When you start a new business, you’ll need to invest in your marketing strategy. This is how you can ensure you align with what’s currently working in the market. Therefore, research what your competitors are doing and what your customers engage with. Doing this will give you relevant information to inform your marketing strategy.  Video…

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Display Ad Design in 2021: Trends to Know [INFOGRAPHIC]

The world of advertising moves fast. One advertising trend can rise and fall just as quickly as a meme does. A lot of marketers find it challenging to say on top of the game. Regardless, it’s always a good idea to be aware of the latest trends. They are great indicators of what’s going on…

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How to Use Auction Insights for PPC Competitor Analysis

Competitor analysis is one of the essential strategies used by digital marketers to overcome competitors’ efforts. The Auction Insights report is the best way to identify what is working for your competitors on Google Ads. In this post, we will review Auction Insights in detail, including its definition, features, and limitations. What is Auction Insights?…

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7 Unique Content Types Proven to Boost Conversions

Creating content has never been more difficult. We have already seen everything, read everything, listened to everything. Someone somewhere has created something along the lines of what we want to create. However, the trick to creating high-converting content these days is not so much in being original to the point of reinventing the wheel. It’s…

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