lead generation

AI Integration in Digital Marketing: Unlocking New Possibilities

AI Integration in Digital Marketing: Unlocking New Possibilities

Advertising, Analytics, Content Marketing, Customer Retention, Inbound Marketing, Lead Generation, Marketing, Security, SEO / Search Engine Optimization, Social Media, Usability / UX /

Digital marketing is continually evolving, with businesses seeking innovative strategies to help them reach and engage their target audiences. Recently, artificial intelligence (AI) has emerged as a game-changer in the field. AI is revolutionizing how marketing campaigns are planned, executed, and optimized. By harnessing the power of AI, your business can unlock new possibilities and […]

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2023 PPC Trends: Integration of PPC with Social Media Platforms

5 PPC Trends to Look Out For in 2023

Advertising, Lead Generation, Marketing, Search Engine Marketing, Social Media, Video /

PPC (Pay-Per-Click) advertising can help you achieve your sales and marketing goals. PPC is a powerful tool that can support many parts of the sales funnel, aligning website traffic drivers to end goals. Some powerful benefits of using PPC are: PPC is measurable and trackable It can meaningfully contribute to business goals PPC puts you

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B2B vs B2C Marketing Strategies: Key Differences

B2B vs B2C Marketing Strategies: Key Differences

Advertising, Analytics, Customer Retention, Lead Generation, Marketing, Social Media /

The digital marketing world has different types of business strategies, specifically: business-to-business (B2B) and business-to-consumer (B2C). Marketing teams tend to see that both approaches share similar goals and objectives, and they understand whether B2B vs B2C marketing strategies will best serve their revenue goals. So, what’s the difference between the two? You’re in the right

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Content Mapping Guide: 7 Reasons Every Online Business Needs One - Three (3) Stages of the Buyer's Journey

Content Mapping Guide: 7 Reasons Every Online Business Needs One

Blogging, Content Marketing, Conversion Rate Optimization, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX /

As a business, if you find yourself marketing your product to the wrong audience, you might as well talk in an empty room. We are no longer in the era of broad, generalized content and marketing campaigns. The key to taking your online business to the next level lies in knowing your audience. By doing

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What Is CPM? The Key to Successful Digital Advertising

What Is CPM? The Key to Successful Digital Advertising

Advertising, Analytics, Lead Generation, Marketing, Search Engine Marketing, Social Media /

When it comes to digital advertising, CPM is one of the most important metrics that you need to understand. CPM, which stands for “cost per mille,” is a metric used to measure the cost of an advertisement relative to the number of impressions it receives. In this article, we will explain what CPM is and

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High Converting Landing Pages: 8 Key Elements

High Converting Landing Pages: 8 Key Elements

Conversion Rate Optimization, Lead Generation, Marketing, Mobile, SEO / Search Engine Optimization /

The average conversion rate for landing pages across all industries is 2.35%. It doesn’t sound like a lot, and you may feel quite good about yourself if you’re already seeing better numbers for your own marketing campaigns. If you want to break into the top, though, you’ll want to aim for conversion rates of around

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Austin Return On Now Internet Marketing LLC Awards Feature Image for Digital Marketing Agency blog post

5 Actionable Tips to Find the Best Digital Marketing Agency

Advertising, Analytics, Conversion Rate Optimization, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Small Business, Social Media /

As an entrepreneur, you have so much to do but with limited time. If you choose to outsource some of your departments, you’ll free up time to concentrate on the most crucial aspects of your business. You can start by outsourcing some or all of the digital marketing department of your company. This is a

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How to optimize ecommerce conversion rates using the right lead generation funnel

How to Optimize eCommerce Conversion Rates with the Right Lead Generation Funnel

Conversion Rate Optimization, eCommerce, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Social Media /

Ecommerce has been on the upswing for several years now, boosted even further by the Covid-19 restrictions on brick and mortar businesses. Many of us were forced to stay home all day, every day. Even avoiding trips to the grocery store. Meanwhile, online stores because a must for people across the country. Now that Covid-19

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