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Tips for B2B Lead Gen using Digital Marketing to Improve your Return On Investment ROI

Best B2B Lead Generation Tactics for your Digital Marketing Strategy

Content Marketing, Customer Retention, Inbound Marketing, Lead Generation, Marketing, Social Media, Video /

If you’re a B2B digital marketer, you’ve probably noticed that the possibilities for lead generation are almost infinite. From stalwart strategies like email marketing to novel techniques like social media platforms, it can be hard to know where to begin. In all fairness, some lead generation strategies work better than others. This is especially true […]

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Yes, you CAN start your own successful online business during the COVID-19 / Coronavirus Pandemic

How to Start a Successful Online Business During the COVID-19 Pandemic

Blogging, Content Marketing, Customer Retention, eCommerce, Entrepreneurship, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Video /

Any budding entrepreneur is taking a leap of faith by launching a new business, regardless of whether or not the economy as a whole is strong at that time. And for good reason: 90% of new online businesses fail within their first four months of opening their operations. That’s a staggering statistic, and it almost

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Content Marketing Playbook - Why and How

Content Marketing Playbook: Why It’s Important and How to Create One

Blogging, Content Marketing, Inbound Marketing, Marketing, Public Relations, SEO / Search Engine Optimization, Social Media /

Many organizations both small and large have their own Content Marketing Playbook. They may also have several different forms or names for the playbook, such as a Content Marketing Strategy, Style and Messaging Guide, or simply a Marketing and Communications Strategy. Regardless of what each individual organization calls their document, it is integral for their

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Increase organic traffic without link building off page seo

How to Increase Organic Traffic Without Link Building

Analytics, Content Marketing, Inbound Marketing, Mobile, Search Engine Marketing, SEO / Search Engine Optimization, Social Media /

Digital marketing has changed the game for businesses. As more affordable digital marketing strategies increase in adoption,  small companies also join the race, increasing competition. As a result, every business is trying to develop unique strategies to secure their position in their respective industry. Similarly, if you ask marketers or business owners what they want,

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How can Ecommerce Marketers Overcome Obstacles from the COVID-19 CoronaVirus Slowdown

What to Do if Your E-Commerce Business Is Sinking During COVID-19

Content Marketing, Customer Retention, eCommerce, Entrepreneurship, Inbound Marketing, Marketing, Search Engine Marketing, Small Business, Social Media /

The COVID-19 pandemic continues to impact the economy. While some states are beginning to push for businesses to reopen and for people to return to work, demand continues to flounder. Many e-commerce businesses are struggling. Demand for products may be down for on only an item or two if they’re lucky. For many, it’s down

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B2B Content Marketing Funnels FEATURE IMAGE

The Importance of B2B Content Marketing Funnels

Blogging, Content Marketing, Conversion Rate Optimization, Inbound Marketing, Lead Generation, Marketing, Video /

Today, content rules when it comes to promoting your business online. That’s true whether you sell to consumers or other businesses.  Inbound marketing has contributed to an evolution for the B2B content marketing funnel. The newly minted version has become much better and more useful than outdated outbound marketing strategies.   These days customers rely on

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How to succeed at email marketing with Gen Z

4 Successful Email Marketing Strategies to Reach Gen Z

Conversion Rate Optimization, Customer Retention, Lead Generation, Marketing, Mobile, Social Media, Usability / UX /

Over the past few years, millennials have become a favorite topic of conversation among marketing gurus. But they are adults now, and we need to be thinking ahead to Gen Z, which comes next. Focusing on what they do online, how they make purchasing decisions, and whether they still open their emails, marketers around the

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How Content Marketing Helps Business

How Content Marketing Can Help Your Business

Blogging, Content Marketing, Customer Retention, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Small Business, Video /

Over three million blog posts are published every single day. Regardless of the competition, content marketing has become vital tool for a successful marketing strategy. Today’s buyers love valuable free content that is relevant and compelling. Content marketing helps brands convert prospects into buyers. It’s a strategy that educates people without selling your products and/or

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Things to keep in mind before investing in an ecommerce business

What to Consider Before Investing in an Ecommerce Business

Analytics, eCommerce, Entrepreneurship, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media /

Ecommerce has changed dramatically in the last decade. It has become much more competitive, as major players like Amazon and Walmart have started selling online. Marketers need to keep up with the latest trends to stay ahead of the competition and achieve the best possible results. Investing in an ecommerce business can lead to a

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Lead Generation Funnel Infographic

How to Build a Lead Generation Funnel: Key Steps [Infographic]

Conversion Rate Optimization, Customer Retention, eCommerce, Lead Generation, Marketing /

A lead generation funnel is a vital part of digital marketing, and yet only 32% of businesses have it identified. Why? BBuilding an efficient lead generation funnel requires alignment of many details. If  you approach it the wrong way, you stand to jeopardize the entire process. When it comes to creating a lead gen funnel,

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