SEO / Search Engine Optimization

How to Incorporate Video Content into Your Digital Marketing Strategy

Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Video / Noah Rue

Gone are the days when written content ruled digital marketing. Now, video content is king. In 2020, 96% of people increased their online video consumption. More people are consuming videos, changing how they shop and interact with businesses. You’ll be wise to incorporate video content into your digital marketing strategy. Your target audience is more […]

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How to Create and Execute a Local SEO Content Strategy

Blogging, Content Marketing, Inbound Marketing, Lead Generation, Local Businesses, Marketing, Search Engine Marketing, SEO / Search Engine Optimization, Small Business, Social Media / Hazel Raoult

With the right local SEO content strategy, you can position yourself to dominate the local search results and improve your local customer win opportunities. Currently, we are experiencing a digital paradigm shift, where customers rely more on online information. As per a published Brightlocal Survey, 81% of customers use Google to evaluate local business information.

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Content Marketing Tools 2022 FEATURE IMAGE

The Most Overlooked Content Marketing Tools in 2022

Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX / Roman Shvydun

Online marketing may seem like a cut-and-dry process. But according to expert Jeff Bullas, “The reality is that being found online requires constant SEO activity and content creation, publishing, and marketing.” To accomplish this productively, you’ll need to tap into the profusion of content marketing tools and the insights they offer. Advancements in technology have

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Ultimate Guide To Video Marketing In 2022

Advertising, Content Marketing, Inbound Marketing, Marketing, Mobile, SEO / Search Engine Optimization, Social Media, Video / Komal Kokate

Internet content continues to evolve by the day. We’ve moved past simple text and image based content now. With live streams, interactive 360 videos, augmented reality, and more, it’s all about interactivity and richness of experience. The digital video marketing industry in the US itself is worth $135B. That means brands across the world are

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UX in SEO - User Experience in Search Engine Optimization

UX in SEO: What It Is and Why It Matters

Conversion Rate Optimization, Customer Retention, Inbound Marketing, Marketing, Mobile, SEO / Search Engine Optimization, Usability / UX / Tommy Landry

User Experience (UX) is a very important component of successfully managing any website, and you should even consider UX in SEO as a key factor. You can’t prioritize one over the other. They must both align for the best results. Let’s review how and why. First off, let’s dig into User Experience itself. UX in

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How to optimize ecommerce conversion rates using the right lead generation funnel

How to Optimize eCommerce Conversion Rates with the Right Lead Generation Funnel

Conversion Rate Optimization, eCommerce, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Social Media / Andre Oentoro

Ecommerce has been on the upswing for several years now, boosted even further by the Covid-19 restrictions on brick and mortar businesses. Many of us were forced to stay home all day, every day. Even avoiding trips to the grocery store. Meanwhile, online stores because a must for people across the country. Now that Covid-19

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How to Set Up an Engaging Content Strategy to Help with SEO

Blogging, Content Marketing, Inbound Marketing, Marketing, Mobile, SEO / Search Engine Optimization, Usability / UX, WordPress / Terry Tateossian

It is every marketing specialist’s dream to finally reap the fruits of what they sow and be able to look at the exceptional ranking metrics of their websites. But having a website rank high on the search engine is not the easiest of tasks, especially if one doesn’t know how to execute a good SEO

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How to Use APIs to Enhance Your SEO

Advertising, Analytics, eCommerce, Inbound Marketing, Local Businesses, Marketing, Search Engine Marketing, Security, SEO / Search Engine Optimization, Social Media, Usability / UX / Jonathan Aisiki

According to research, marketers employ up to 30 distinct applications to accomplish their goals. Because of this situation, marketers frown upon the idea of ramping on yet another complex and difficult-to-learn tool. Fortunately, we can use APIs to accomplish the same tasks faster and more efficiently. API technologies provide unprecedented access to important data, and

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Why SEO Matters - Why Search Engine Optimization Matters

Why SEO Matters, and Why It Should Be Your Top Digital Strategy

Advertising, Content Marketing, Customer Retention, Inbound Marketing, Lead Generation, Marketing, Search Engine Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX, WordPress / Daniel Martin

Search Engine Optimization (SEO) is a great marketing tool for online businesses. Many businesses online use this tool to their advantage. These companies already understand why SEO matters. But, not all of them prioritize SEO. Let’s explore some of the main reasons why SEO should take the front seat among your business marketing strategies. First,

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How to Combine SEO and Email Marketing in B2B

Analytics, Content Marketing, Customer Retention, eCommerce, Entrepreneurship, Inbound Marketing, Lead Generation, Marketing, Mobile, SEO / Search Engine Optimization, Social Media, Usability / UX, Video / Nina Petrov

We are nearly halfway through 2022. As of now, we can already observe some new trends in B2B marketing that have emerged and are here to stay. Search engine optimization (SEO) has long been a key strategy for supporting traffic and overall business growth. It remains a top priority for any business with an online

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