Analytics

7 Big Reasons Digital Marketing Rocks

It should not come as a surprise that I am a huge proponent of digital marketing across the board. Not only do we offer digital marketing outsourcing and agency services, but we have also built our own business using the same marketing channels. Why is this such a huge focus for us? Because we strongly…

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How to Improve Your Conversion Rate Using SEO

The goal of search engine optimization (SEO) is not just to increase site traffic or improve your visibility in search engines. Those are the stepping-stones to improve real, revenue-driving conversions, as well as to encourage existing consumers to come back to your brand time and time again. Understanding how SEO connects to real-world business can reduce…

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How to Link Facebook Posts to Business Outcomes

Whether you want to increase awareness about your brand, product or service or reach out to new customers, your business goals should motivate how you use Facebook. Some B2B marketers believe that running a few ads will be enough to meet these goals. But the truth is, it comes down to good, old-fashioned strategy. Do…

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Calculating ROI & Other Metrics for Social (Salon) Sales

Previously, we talked about how, and even if, you can calculate ROI for your small and medium business social media and content marketing efforts. We discussed how it’s been a long time coming and that there are a lot of fine minds working on it. They’re developing best practices and tools for culling, tracking, and…

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Can You Calculate Social Media ROI?

I’ve been a bootstrappy, DIY, organic lead gen, jargon-slinging social media pro since way back. What I mean by that is, my social media and content marketing clients have been small and medium businesses and nonprofits. Even when I work with big Fortune 500 companies, it’s typically with a small internal business unit within one of their marketing departments.…

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Which Social Media Platforms Are the Best?

Which colors of the rainbow are the best? Based on what? The best at what? Blue’s a good light for coming out of TVs screens late at night. And for country songs about eyes and the Montana skies. Red’s a good light for districts of ill-repute. Also, sunsets, roses, and clown noses. Green is best…

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How to Attract Visitors to Your Website

Search Engine Optimization or SEO has its own ways for driving traffic in the form of website visitors to a page. There are simple tactics that can make a huge difference to your position on the Search Engine Results Page – and only when applied well can a site assure a free and constant flow of website…

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7 Reasons to Outsource SEO Instead of Doing It Yourself

Search engine optimization has undergone a massive evolution over the past several years. The services you would have bought from an SEO agency or consultant a decade ago would have looked markedly different than what you would buy today. At the same time, content marketing has grown to the point that it’s nearly overwhelming. For…

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2015 Content Marketing Predictions [Infographic]

Happy New Year! With 2015 having arrived, we should not be surprised to see a slew of “predictions” columns and other content items coming out. Last month, the Content Marketing Institute was kind enough to include my thoughts in their annual predictions piece. Earlier this week, a nice infographic went live on the Curata Content…

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8 Books Every Entrepreneur and Growth Hacker Should Read

I brandish myself a perpetual student of life, and of business. After all, life is about making mistakes, learning from them, and growing as a result of our life lessons. For most of us, the biggest lessons come from experiences themselves. But we can take a shortcut by reading and staying up to date on…

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