Posts Tagged ‘lead generation’

Management of SEO or PPC: Why Not Both?

The latest research shows that your company profits most when your SEO and PPC teams work together. Are you sure that is happening? Is your PPC campaign generating profits, or is it just another expense for your company? Have you locally optimized your campaign for mobile devices? Today we will find out how to can…

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8 Ways to Turn Your Business Blog into a Lead Magnet

Blogging is one of the most successful marketing tools available. It can attract new consumers in many ways, helping companies to increase revenue. That’s exactly why two-thirds of companies claim that their crucial marketing goal is to generate traffic and leads. However, with millions of blogs live worldwide, it is becoming more difficult to attract…

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How to Convert Your Website Visitors into Buyers

Want to know what turns a website visitor into a product buyer? There are many facets to selling online, especially if you use a sales funnel. Here you will discover all you need to know to start converting web visitors into buyers. You do it by managing their expectations, gaining their confidence, and getting them…

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How to Create High Quality Landing Pages that Convert

We can all agree that the main purpose of a successful landing page is to increase your conversion rate and make your visitors choose you and your product/service over everybody else’s. But how exactly do you do that? To make your landing page really work for you, you need to take into account a multitude…

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The Anti-Social-Media-Marketing Manifesto 2016

I don’t know about your world, but in my personal experience, the use of social media as a marketing gimmick seems to be on the wane. That is, as a private user of various social channels, I’m seeing fewer come-ons, fewer automatic direct messages to new followers, fewer follow-back promises, fewer reciprocal follow rings, and…

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Inbound Marketing Prerequisites to a Successful Program

For several years now, Inbound Marketing has taken the helm as our most “talked about” strategy for driving interest and leads. Why? Because it works! This is how we built up our own demand and lead gen efforts. Content driven Inbound is a proven way to accomplish these things, and my agency has witnessed firsthand…

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White Papers: Still a Way to Compel and Convert Leads

For our follow-up to last week’s Expert Round Up about the utility of white papers in content marketing, we’re pleased to present friend of the blog, Tim Walker, with the “How To.” Tim is an expert content marketer, author, speaker, and all-around Renaissance man. He has been learning the business of technology since he joined…

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Do People Really Read White Papers? [Expert Roundup]

A couple months ago I was working with a client on my very first freelance “white paper.” Two things: On one hand, I feel like this is such a major milestone that I should get a Christmas tree ornament. On the other hand, my degree is in English. I started writing novel academic research (it…

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6 Major Strategies to Conquer Your Direct Marketing Challenges

Balancing your budget, visibility, and messages can be difficult for you and your business. And when it comes to the digital world, your voice is competing to be heard with a wide range of other inbound and outbound marketing efforts. However, “old school” Direct Marketing is one place where you can rise above the crowds…

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