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PPC Stats and Trends for 2019 FEATURE IMAGE

Pay-Per-Click Demystified: A Snapshot of PPC Advertising in 2019

Conversion Rate Optimization, Lead Generation, Marketing, Search Engine Marketing / Nick Galov

Whether you’re new to online marketing or a seasoned marketer, one thing is abundantly clear: learning is a constant in this ever-evolving industry. We’re not even halfway through 2019, and there have already been several new updates to Google’s search algorithms. Influencer marketing has seen a shift to mainstream marketing, for example. According to Forbes, […]

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How to Stop Wasting Money on PPC (Pay Per Click)

Conversion Rate Optimization, Marketing, Search Engine Marketing / Chris Hickman

Advertising can be one of the most expensive aspects of running a business, especially online. Therefore, knowing how to manage your PPC ad campaign will help you reach your target audience while preventing wasteful spending. Top Ways Companies Waste Money on PPC Not Tracking Conversions Conversion tracking can tell you what keywords customers used to

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Top 7 Costly PPC Mistakes and How to Avoid Them

Lead Generation, Search Engine Marketing / Amber Wilson

When it comes to pay-per-click or CPC marketing, every click counts. And, stakes are high when providing PPC services to customers. That’s because getting them the much-needed clicks to boost business is integral to the success of your own business. Without getting customers clicks, you will lose them and earn a poor reputation. And clearly,

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Beginner’s Guide to Google AdWords

Lead Generation, Local Businesses, Marketing, Mobile, Search Engine Marketing, Small Business, Usability / UX / Ashley Komee

Google AdWords can be such an important part of a successful marketing strategy. When it comes to boosting a business, online advertising is one of the easiest ways to do it. Even though it is widely adopted as part of a well-built lead generation campaign, you might be surprised by how many people know very

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Defending Your Territory: The Need to Bid on Your Brand Terms

Lead Generation, Marketing, Search Engine Marketing / Justin Baynton

Selecting high performing search terms are one of the most important aspects of running paid search campaigns. Often, your branded keywords are where you end up with the lowest CPC and highest CTR. However, many advertisers are skeptical about this practice because they already appear first in organic search listings. Understanding Branded Terms Branded terms

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Google AdWords for SaaS: What You Should Consider

Analytics, Conversion Rate Optimization, Lead Generation, Marketing, Search Engine Marketing / Thomas Carney

For software-as-a-service (SaaS) products, Google AdWords can often seem like a dream come true. You can advertise the exact keywords that your perfect customers use when they’re looking for the very solution that your software provides. You don’t even have to ask designers for ads. You can just write up some text ads, and the

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SEO and PPC can work together if integrated.

Management of SEO or PPC: Why Not Both?

Lead Generation, Local Businesses, Marketing, Mobile, Search Engine Marketing, SEO / Search Engine Optimization / Charlie Brown

The latest research shows that your company profits most when your SEO and PPC teams work together. Are you sure that is happening? Is your PPC campaign generating profits, or is it just another expense for your company? Have you locally optimized your campaign for mobile devices? Today we will find out how to can

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10+1 Kick Ass SEO Tools to Skyrocket Your Blog Positions

Analytics, Inbound Marketing, Marketing, Search Engine Marketing, SEO / Search Engine Optimization / Joan Selby

Google relies on over 200 major and over 10,000 minor signals when determining your blog’s ranking. It’s safe to assume that climbing up the ranks requires a lot of time, effort, and expertise on your part. This is especially true when it comes to practices like link building, keyword research, and production of high-quality content that will

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Affiliate Marketing Basics: Monetize Your Website

Monetizing a Site: Affiliate Marketing Basics

Content Marketing, Entrepreneurship, Marketing, Search Engine Marketing, SEO / Search Engine Optimization, Social Media / Cathy Habas

How do people fund their blogs? The answer you’re likely to hear over and over again is affiliate marketing. Ready to get a piece of the action? The following overview and key tips should set you in the right direction. What Is Affiliate Marketing? Affiliate marketing is the act of promoting someone else’s product or

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7 Big Reasons Digital Marketing Rocks

Analytics, Content Marketing, Inbound Marketing, Marketing, Mobile, Search Engine Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX / Tommy Landry

It should not come as a surprise that I am a huge proponent of digital marketing across the board. Not only do we offer digital marketing outsourcing and agency services, but we have also built our own business using the same marketing channels. Why is this such a huge focus for us? Because we strongly

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