adwords

Google AdWords PPC Audit

10 Steps for Conducting a Successful PPC Audit

Creating and deploying a brand new pay per click (PPC) campaign from scratch is probably the easiest way to get started working with a new SEM provider. Simply build it, test it, and optimize it. On the other hand, the situation is completely different for those of us who have a history of PPC advertising […]

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Why SEO Is the Best Inbound Marketing Investment

Why SEO Is the Best Inbound Marketing Investment

During many a client or prospect meeting or call, I get a lot of questions about how to make the most of inbound marketing. Many of those questions are focused on the basics of how inbound marketing itself works. In reality, inbound is a mix of tactics and strategies that set you up to receive

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Keyword Research Tools for 2015

5 Keyword Research Tools to Use in 2015 for More Search Traffic

In recent years, a lot of people have complained about the reduction in keyword data from Google’s Keyword Planner and Google Analytics. While Google’s tools are still a good place to look for higher traffic keywords, long tail keyword data has become more difficult to find. And most search traffic to a website comes from

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what to test for conversion rate optimization (CRO) on landing pages, email marketing and pay per click (PPC)

What to Test With PPC, Landing Pages, and Email Marketing

We are nearing the end of the first month of 2015, and most of us should have a good idea of what new inbound marketing strategies we want to tackle this year. It always pays to review what we did in the previous year, analyze what worked and didn’t work, and come up with areas

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Return On News Feature Image Banner

Return On News: 100 Blogging Lessons, SEO Pitfalls, & More

It’s hard to believe that 2014 is nearly a wrap. And what a year it has been! From the sunsetting of Google Authorship and PageRank, to the digital war on Sony about their new movie The Interview, we have certainly had tons to talk about. With the year winding to a close and a short week

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8 business books to read

8 Books Every Entrepreneur and Growth Hacker Should Read

I brandish myself a perpetual student of life, and of business. After all, life is about making mistakes, learning from them, and growing as a result of our life lessons. For most of us, the biggest lessons come from experiences themselves. But we can take a shortcut by reading and staying up to date on

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AdWords Conversion Rate Feature Image

Which Google AdWords Conversion Rate Should You Be Tracking?

After working with Google AdWords for over a decade, I’ve seen many changes rolled out to their user interface. It seems they make an update nearly every week. Earlier this year, they made a nomenclature change to how data is reported on an account’s AdWords conversion rate. In the old reporting UI, they had the following: Conversions (1-per Click) Conversions

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Return On News Feature Image Banner

Return On News: Penguins, Pandas, and Pirates, Oh My!

It has been quite a while since we’ve published a curated list of posts in our Return On News series. Since it has been a hot week or two for news items, I thought I’d pull one together today to help catch you up on all the latest developments. If you haven’t seen Return On

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Dynamic Search Ads Screenshot

AdWords Dynamic Search Ads: Say Hello to Semantic SEM

Back in late 2011, Google rolled out a feature for Adwords called Dynamic Search Ads. Originally announced as a beta test, Dynamic Search Ads have survived to this day and are available in AdWords. The premise behind why these were introduced is that we can’t read the minds of searchers. Google estimated back in 2011

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Negative Keyword Master List for PPC Advertising AdWords

Negative Keyword Master List for PPC Advertising

Search Engine Marketing, also known as Pay Per Click Advertising in many circles, can drive some outstanding results for businesses of all sizes in pretty much any industry. The key is to build the campaigns properly, including both the overall structure, the keywords targeting, and finally, how you work to discourage bad clicks. Negative keywords

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