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Why Digital Video Ads Are Key To Your PPC Marketing Strategy

Advertising, Lead Generation, Marketing, Search Engine Marketing, Social Media, Video / Natalia Oger

Business owners grow their brands online using various forms of digital marketing. Pay-Per-Click (PPC) advertising is an excellent marketing solution to attract clients and convert them. And you can make your PPC even more effective by implementing digital video ads. According to the statistics, videos help increase sales and drive positive returns on your marketing […]

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How to Use Auction Insights for PPC Competitor Analysis

Advertising, Analytics, Lead Generation, Marketing, Search Engine Marketing / Peter Davidson

Competitor analysis is one of the essential strategies used by digital marketers to overcome competitors’ efforts. The Auction Insights report is the best way to identify what is working for your competitors on Google Ads. In this post, we will review Auction Insights in detail, including its definition, features, and limitations. What is Auction Insights?

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How to Do Well With Affiliate Offers Using Google Paid Ads

How to Promote Affiliate Offers With Google Paid Ads

Advertising, Analytics, Lead Generation, Marketing, Mobile, Search Engine Marketing / Mike Khorev

There are many ways to promote affiliate offers. One of those methods is using Google Paid Ads. In this post, we look at how you can go about doing so this year and in the future. Before you get started with your affiliate marketing campaign, you must know the standard policies by Google around paid

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How to Do Well at Affiliate Marketing Using PPC

Advertising, Lead Generation, Marketing, Search Engine Marketing / Mandeep Singh Chahal

User movement is the foundation for the Internet itself. In fact, all affiliate programs you’ll find on the web essentially “feed” on actions by the users. Don’t believe me? Well, take affiliate programs with pay per click for example. For one thing, the users need to click on an ad text if we want a

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3 Ways Advertising Helps Your Online Business Grow In Value

Customer Retention, eCommerce, Entrepreneurship, Inbound Marketing, Lead Generation, Marketing, Search Engine Marketing, SEO / Search Engine Optimization, Small Business, Social Media / Christopher Moore

Imagine, if you would, two eCommerce websites. They both sell the same products, target the same customer demographic, have a similar brand identity, and operate at roughly the same price point. Both owners are planning an exit within the next several years. Their stores are virtually identical, save for one minor difference. The owner of

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AI-Optimized PPC Campaigns are available on Google Ads

Ultimate Guide to Creating #PPC Ad Copy for B2B

Analytics, Content Marketing, Conversion Rate Optimization, Lead Generation, Marketing, Search Engine Marketing, SEO / Search Engine Optimization / Dominic Beaulieu

One of the key goals of any successful business should be getting its products/services in front of the right audience. It is no surprise then that advertising is a necessity for many companies. Pay-Per-Click (PPC) ads empower companies to reach their target audience with maximum control. This article will cover the ultimate guide to creating

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How Time Of Day on Google Ads Affects ROI

How Google Ads Time Of Day Performance Impacts ROI

Conversion Rate Optimization, Lead Generation, Marketing, Search Engine Marketing / Matt Buchanan

The Google Ads platform is an incredibly powerful tool. When used properly, you will be able to generate leads for your business at a manageable cost. Of course, that is easier said than done. There are plenty of ways for you to err when trying to drive demand with Pay Per Click Advertising. If you

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Google AdWords Close Variants can Boost Traffic and Conversions

How to Boost Traffic and Conversions with Google Ads Close Variants

Conversion Rate Optimization, Lead Generation, Marketing, Search Engine Marketing / Raul Harman

Have you ever mistyped a brand or product name, and yet, Google provided you with a perfect result? With each algorithm update, Google is getting smarter. Its algorithms are designed to “understand” what a user is searching for, irrespective of their spelling or grammar mistakes. When investing in Google Ads, your goal is to put

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Infographic about the role of Retargeting for Ecommerce businesses

The Effects Of Retargeting in Ecommerce [INFOGRAPHIC]

Conversion Rate Optimization, eCommerce, Lead Generation, Marketing, Search Engine Marketing, Social Media / Nick Galov

Customers will rarely make a purchase during their very first visit to a new website. It doesn’t matter how boldly designed the web store appears or how compelling the products and services are. Just about 2% of first time visitors actually buy, which is quite discouraging. However, there are ways to increase that number. With

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Combine PPC, Content Marketing, and SEO for improved ROI

How to Combine Content Marketing With PPC

Content Marketing, Conversion Rate Optimization, Inbound Marketing, Lead Generation, Marketing, Search Engine Marketing, SEO / Search Engine Optimization / Bridgette Hernandez

For many, it’s either pay per click (PPC) advertising or content marketing. Rarely do marketers consider mixing these together. But, let me tell you, it works better if you find a clever way to combine them. Mixing the two can help scale a business more effectively than either of them can alone. PPC marketing is

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