Small Business

Engage Your Audience with Social Media Contests

We’ve talked before about social media contests, particularly the hashtag contest: to generate momentum for your brand’s social properties to raise engagement with your brand to develop relationships with your would-be brand advocates Now, let’s talk about contests that do more. Contests that bring in some of that good good, that UGC. UGC stands for User-Generated…

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How to Link Facebook Posts to Business Outcomes

Whether you want to increase awareness about your brand, product or service or reach out to new customers, your business goals should motivate how you use Facebook. Some B2B marketers believe that running a few ads will be enough to meet these goals. But the truth is, it comes down to good, old-fashioned strategy. Do…

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On Social Media Guilt, Overwhelm, and Being a Content Copy Cat

TL;DR (Too Long; Didn’t Read) Is it okay to duplicate content in the social media echo chamber? Yes. It’s okay to add your two cents. It lets us know how you think. It helps your tribe find you. (It’s not okay to plagiarize.) Just because several somebodies have already spoken on “it,” whatever that is, doesn’t mean…

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OMG! You Don’t Know What FOMO Is?!

Man, you are really missing out! (And, that’s the cue for professional social media gurus to keep moving, nothing to see here. Because I’m making an insider joke that you, dearest with the beginner mind, are gonna get in a minute.) Beginner mind. Zen mind. Right on. Today, we’re going to talk about something that…

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Best Holiday Promotions: 8 Experts Chime In [Roundup]

It’s that time of year again, kids. Has been since before Back to School, if you go by what’s on the grocery store shelves, which is Halloween candy, of course. And pumpkin spice everything. Everywhere. Conspicuously, self-consciously, ironically, and comically as more than one of this month’s expert panel have pointed out. In just a…

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5 Tips and Tools to Help You Put Your Customers First

We all know that the customer is king. They are the lifeblood of our businesses. Without them, our businesses will fail.  It makes sense then to exert much effort into making them happy and keeping them satisfied. One way to do that is to put them first. There are a lot of ways to prioritize…

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Does Everybody Need Social Media? No.

My boyfriend says that I take too long to get to the point. He’s not the first to say so. Some points need proper background and context to be well made. So, for those of you, like my boyfriend, who want the point — Right. Now. — here’s your TL;DR (Too Long; Didn’t Read). TL;DR…

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Case Study: A Successful B2C Hashtag Contest

#Yogais Case Study: Executive Summary An internationally renowned, very esoteric nonprofit, the Himalayan Institute, is a yoga and meditation retreat center. This case study summarizes how they successfully garnered attention, expanding their niche audience through an integrated online and in-real-life hashtag contest. The face-to-face component of this campaign educated and engaged a somewhat reluctant staff…

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Calculating ROI & Other Metrics for Social (Salon) Sales

Previously, we talked about how, and even if, you can calculate ROI for your small and medium business social media and content marketing efforts. We discussed how it’s been a long time coming and that there are a lot of fine minds working on it. They’re developing best practices and tools for culling, tracking, and…

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Can You Calculate Social Media ROI?

I’ve been a bootstrappy, DIY, organic lead gen, jargon-slinging social media pro since way back. What I mean by that is, my social media and content marketing clients have been small and medium businesses and nonprofits. Even when I work with big Fortune 500 companies, it’s typically with a small internal business unit within one of their marketing departments.…

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