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Screenshot of Google's E-A-T Expertise Authority Trustworthiness section from Google Search Guidelines

Content Optimization: Beginner’s Guide to Google’s E-A-T Principle

Blogging, Content Marketing, Inbound Marketing, Information Security, Marketing, Mobile, SEO / Search Engine Optimization, Social Media / Itamar Gero

Google has been using something called E-A-T to rate websites since it was first published in Google’s Search Quality Guidelines in 2014. Focused on three key elements — Expertise, Authoritativeness, and Trustworthiness — E-A-T is a set of principles that measures content and its relevance. SEO experts and content marketing professionals continue to deem it […]

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You Want It, Say So: A Quick Guide to Using TikTok for Venture Growth

Content Marketing, Inbound Marketing, Marketing, Social Media, Video / Riley Richardson

It can be tempting to ignore new social media platforms when they pop up, even the ones that seem to have some staying power. Hands up who remembers Vine, Snapchat, and Google Plus. It’s frustrating for a brand to spend time and energy learning a new platform, building a following, and creating great content, only

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User Generated Video Content For Marketing Success

Why User-Generated Video Content Will Position You for Marketing Success

Analytics, Content Marketing, Customer Retention, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Social Media / Michael Pirone

User-generated content (UGC) is the perfect way for your customers to promote their memorable experiences with your product or service. Social media provides your business a unique opportunity to utilize UGC to boost brand awareness, grow and strengthen your community, and drive more sales. There are many reasons why UGC is a valuable asset to

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Will Clubhouse Kill Podcasting?

Content Marketing, Inbound Marketing, Marketing, Mobile, Social Media / Alex Lysak

The Clubhouse app is new, exclusive, and invitation-only. Excellent marketing and the exclusivity of this app, combined with high-profile users like Elon Musk, have driven downloads to above 8 million in the year since its launch. With such a significant number of downloads, the developers must have high hopes that Clubhouse can outrun other social

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Six Digital Marketing Traps and How To Avoid Them

6 Digital Marketing Traps and How to Avoid Them

Blogging, Content Marketing, Conversion Rate Optimization, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Video / Bethany Santos

Digital marketing is the lifeblood of every great company. This makes sense considering everyone spends most of their time on smartphones. If your company isn’t using digital marketing, you’re behind the times. Money spent in the US on social media marketing reached $43 billion in 2020, a 20% increase from 2019. While digital marketing tactics

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The Interrelationship Between SEO and Social Media

Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Video / Peter Davidson

In today’s competitive SEO landscape, social media has become indispensable. In fact, consumers now expect every brand to have a social media presence. SEO is also crucial for businesses with an online presence. It enables them to rank high on Google Search Engine Result Pages (SERPs). And the ranking itself is important in determining whether

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2021 Digital Marketing Trends for Financial Services

Inbound Marketing, Lead Generation, Marketing, Search Engine Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX / Gabe Nelson

The modern world moves at the speed of light. Meanwhile, the economy and free market must move with it. If you want to survive in an ever-changing financial services industry, you will need to keep up with current trends in both finance and marketing. Along with the more broad financial marketing trends, it is also

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Best Content for Social Media Marketing in 2021

YouTube SEO: How to Apply Best Practices for Video Content

Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Video / Shay Berman

When you think about SEO, you might be thinking about written content, but it actually extends much further. If your business uploads videos to YouTube, there are a lot of extra steps you should take to improve the view count. Therefore, hiring professionals to provide SEO services can be incredibly important. It’s not enough to

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3 Ways Advertising Helps Your Online Business Grow In Value

Customer Retention, eCommerce, Entrepreneurship, Inbound Marketing, Lead Generation, Marketing, Search Engine Marketing, SEO / Search Engine Optimization, Small Business, Social Media / Christopher Moore

Imagine, if you would, two eCommerce websites. They both sell the same products, target the same customer demographic, have a similar brand identity, and operate at roughly the same price point. Both owners are planning an exit within the next several years. Their stores are virtually identical, save for one minor difference. The owner of

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