Social Media

SEO Risks - which to avoid and which to embrace

Pick Your Battles: Which SEO Risks to Take and Which to Avoid

Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX /

If you want to be successful in business, you must take risks. Today’s marketplace is heavily clogged by multinational companies who spend millions of dollars on promotions. What type of promotions? That depends on each company’s needs. In most industries, however, content marketing, social media marketing, and SEO (search engine optimization) are the best ways […]

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HubShout Social Media 2018 Survey Results

Caution vs. Chaos In Social Media: What You Can And Cannot Say

Inbound Marketing, Research, Social Media /

Back in 2016, we fielded a survey focused on social media conduct. Our focal areas were First Amendment rights, controversies surrounding various posts, and professional online behavior. that survey delivered some surprising statistics without a doubt. However, since this social media survey was performed in 2016. A lot has changed since then. With the popularity and prevalence

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Why Not All Online Traffic is Good Traffic - FEATURE IMAGE

Why Not All Online Traffic is Good Traffic

Analytics, Blogging, Content Marketing, Inbound Marketing, Lead Generation, Marketing, Search Engine Marketing, SEO / Search Engine Optimization, Social Media /

It doesn’t matter if you run a business website, a niche blog, or an online store. You should prioritize web traffic generation if you want to establish your authority and grow your brand. The bad news: too many marketers overlook the fact that not all traffic is the same. Different users have different needs. You

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Your Customers Tell You What Content to Create

How Customers Tell You What Content To Generate [Infographic]

Blogging, Content Marketing, Customer Retention, Inbound Marketing, Marketing, Social Media /

When it comes to marketing, many professionals can easily recite the keywords and phrases that they think are influencing today’s customers. They know their lingo and they know how to talk about their business. But how much does your marketing department—or you, for that matter—really know about your customers, particularly when it comes to the

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7 tips for link building

How to Approach Link Building The Right Way: 7 Key Steps

Blogging, Content Marketing, Inbound Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX /

Link building is a hot topic among Search Engine Optimization (SEO) circles. For years, links have been a key piece of how we promote and rank websites. Off page SEO is one of the “Three Pillars” of SEO, based on the model I use to explain it to folks who don’t understand how it all

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The Psychology of Sharable Content Feature Image

The Psychology Behind Sharable Content

Blogging, Content Marketing, Inbound Marketing, Marketing, Social Media /

“Content is king” We’re so used to this phrase being thrown around that it’s become rather worn out. But let’s back up and reflect on how it became so matter-of-fact today:  Bill Gates published an essay on the topic in January 1996. Yes, the Microsoft founder wrote this more than two decades ago. It’s still incredibly

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Social Media Web Design can Drive Incremental Revenues

How Social Media Web Design Can Help Drive Revenue

Inbound Marketing, Marketing, Mobile, SEO / Search Engine Optimization, Social Media /

When you are running a business, you have to be at the top of your game at all times. It’s important to constantly seek out ways to expand your business and generate increasing revenues over time. Your website is an important piece of the entire success formula. Don’t settle for a merely “good” website. Find

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Facebook Live for Business

7 Ways To Use Facebook Live For Your Business

Analytics, Content Marketing, Inbound Marketing, Marketing, Social Media, Video /

Streaming on Facebook Live became a hot trend during 2018, and continues to this day​. It can be scary if you’ve never done it before. But like with most things in life, the more you do it, the easier it will become. And with Facebook Live videos being watched​ ​3x more than non-live videos​, your

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Data Driven Marketing

11 Common Misconceptions about Using Data in Marketing

Analytics, Marketing, Social Media /

Information is everything in marketing. If you have enough information, you can develop a more effective strategy, reach more customers, and receive higher profits. You can only ascertain “information” after processing the data itself. Analytics is the key to improving the quality of said information. In other words, data delivers engagement, efficiency, and accuracy. Strategic

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