If you are a marketer, you know that search engine optimization (SEO) is extraordinarily important. The more optimized your blog posts are, the more visibility you gain and the bigger your social media footprint becomes. Ultimately, the more your posts show up in search engine results when people enter relevant keywords, the more successful your […]
How to Search Engine Optimize (#SEO) Your Blog Content Read More »
The content that you’re creating for your website has always got to be engaging and interesting for your readers. Otherwise, they won’t bother giving you their time. While you’re putting together your website content, keep in mind that it also needs to appeal to Google in a different way. The happier your content makes Google,
9 Editing and Proofreading Resources to Create Google Friendly Content Read More »
Life is busy. It seems the more we work to get ahead, the further behind we can fall at times. In a previous career stop, I used a very effective model to help myself and my coworkers better evaluate where time is well spent. After all, if you simply chase whatever has your attention, where
10 SEO Questions to Ask Yourself in 2016 Read More »
As the head of Business Development for my company, Return On Now, I have the opportunity to interact with prospects and customers on a daily basis. Search Engine Optimization (SEO) is one of the primary services we offer. Most prospects come to us via referral, and as such, they already understand why they should be
Top 12 Lame Excuses For Not Doing SEO Read More »
When you think about all of the things that make your online presence great, what are some attributes that come to mind? Engaging content? An aesthetically appealing design? Good social interactions? What about website speed? ¼ of all website visitors will abandon your page if it doesn’t load within four seconds. What does this mean? If
Increase Conversion Rates by Speeding Up Your Site [Infographic] Read More »
Updated October 8, 2021 Having played the SEO game for two decades now, I’ve seen it all. Not very long ago, you could get away with all sorts of tricks to drive organic traffic. Purchased links, link wheels / schemes, keyword stuffing, and a laundry list of other spammy black hat “techniques.” Of course, we
Why White Hat SEO Requires Patience Read More »
This week, it seems like a great time to do an edition of Return On News. We haven’t done one in at least a month or two, and there have been a ton of great articles that I’ve come across in the past few weeks. Of course, it has been a very busy time in
Return On News: Mobilegeddon, Ecommerce, Social SEO Read More »
In recent years, a lot of people have complained about the reduction in keyword data from Google’s Keyword Planner and Google Analytics. While Google’s tools are still a good place to look for higher traffic keywords, long tail keyword data has become more difficult to find. And most search traffic to a website comes from
5 Keyword Research Tools to Use in 2015 for More Search Traffic Read More »
Just last week, I wrote about the reasons you want to hire an SEO expert to help with your SEO instead of doing it yourself. While I stand by that set of recommendations, sometimes you just need to get a quick answer about the state of your website’s SEO health. Some of you may opt
Best SEO Tools to Audit Your Website for Free Read More »
When I went to business school (more years ago than I will voluntarily admit), our marketing coursework focused heavily on the basics. For example, we spent a great deal of time digging into the Four P’s (Product, Price, Placement, Promotion). While the basics of marketing are absolutely still valid concepts to understand, the underlying techniques
What Marketing Schools Should REALLY Be Teaching Students Read More »
