search engine

Website vs. Web Presence: Are You Doing Everything You Can to Reach Customers Online?

The following slide deck was my supporting material for a presentation to the Austin Online Marketing Club on November 27, 2012. It addresses the question of whether you should be managing a website, or a more comprehensive web presence. In the document, you will find a couple of case studies, a review of how the

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Search Engine Market Share by Country

NOTE FROM EDITOR: We have published an update to the market share numbers, effective December 2013. Please view the updated numbers on the following page – 2013 Search Engine Market Share By Country This week I’ve been doing a lot of research about International SEO. Google has introduced several important new optimization options in the

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Search Engine Marketing: Using Google AdWords As A Research Tool

Please enjoy the following guest post written by my friends at Top Side Media.

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In our experience with search engine advertising, one of its unique aspects is that, in addition to directly generating online sales or leads, its robust settings provide an excellent tool for business research and planning. In the creation and management of search engine ads, the campaigns, ad groups, and more granular settings gather a great deal of useful data. This is particularly true for Google AdWords. When specifically set up for testing, the potential is a marketer’s dream. For example, we control the following primary variables:

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