Posts Tagged ‘search engine’

Why Small Businesses MUST Consider Local SEO

If you prioritize your online presence within your overall marketing efforts, Local SEO is a must for any and all businesses who target a local area. These types of businesses tend to be B2C. Things like electricians, plumbers, florists, restaurants, dentists, and many more types of small enterprises fit this description. But be careful —…

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What Is The Optimal Content Length For SEO? [INFOGRAPHIC]

In the digital marketing world, content plays a key role, and rightly so! By writing quality and benefit-focused content marketers can both: Attract users’ attention, and Improve their brand visibility online More importantly, content can help them improve their website ranking on the SERPs (Search Engine Results Pages). If you are a running an SEO…

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How to Improve Your Local SEO: 5 Priorities to Address

Let’s face it — pretty much every business has competitors. It’s an unavoidable obstacle that we must overcome, especially if you’re a local business. When you’re going up against well-established or better-known companies, you might struggle to get in front of your potential customers. Local SEO can provide huge benefits on your path to fending…

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7 Google Trends Hacks to Boost Your SEO and Content Strategy

As the largest and most popular search engine, Google is critical to the success of your website. This is why the ultimate goal of content creation and SEO is to improve webpage ranking in Google searches. Marketers and webmasters use all sorts of apps to ensure a higher ranking, but Google’s native tools always make…

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4 Mistakes with Links That Can Hurt Your SEO

As 2018 draws to a close, it is time to evaluate websites to see what is working, and what needs improvement. A couple of major changes came to the SEO world, including the newest Google Search Rater’s Guidelines and the subsequent Medic algorithm update. The latter greatly changed what could be considered “correct” link building.…

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5 Things You Need To Know About AI and Digital Marketing

Digital marketing is going through tremendous changes right now. A large number of these ongoing innovations has to do with the way customers and business owners use technology and the developments are made in this field every day. With Artificial intelligence (AI) being developed and adopted at lightning speeds, marketers are having to adjust to…

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8 Content Marketing Mistakes That Reduce Conversion Rates

Content marketing has become a critical strategy for online businesses. They use it to achieve many important goals, such as presenting themselves to potential customers, becoming an authoritative source of information, and building positive relationships with Internet audiences. In fact, content marketing generates 3X times more leads than outbound marketing and costs 62% less. 86%…

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How Changing Domain Name & Website Host Affects SEO

Everyone who wants to increase their organic website traffic, improve their lead conversion volumes, and enhance the visibility of their brand knows that SEO is a crucial strategy. In fact, most brands realize that SEO is key to a successful branding strategy in modern times. But brands and webmasters face a major challenge in pursuing…

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