Posts Tagged ‘search engine’

6 Secrets of Choosing the Perfect Domain Name for Your Online Business

Some people mistakenly believe that a website’s domain name is the actual name of the website. However, it’s much more than that. The right domain name will significantly impact your branding. It can also help increase click-through rates on organic SERPs and boost the effectiveness of any offline advertising you may be running.  And you should…

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5 SEO Tips for Healthcare and Biotech Business Growth

Have you just started a healthcare or biotech business? Then you must know how difficult it is to create awareness about what you do. It is no secret that a business can’t grow if it lacks the attention of potential customers. With the world going digital at a rapid pace, tons of people are turning…

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How to Combine Content Marketing With PPC

For many, it’s either pay per click (PPC) advertising or content marketing. Rarely do marketers consider mixing these together. But, let me tell you, it works better if you find a clever way to combine them. Mixing the two can help scale a business more effectively than either of them can alone. PPC marketing is…

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Pros and Cons of a Single-page Website for #SEO

In an attempt to find the best possible way to draw the attention of their audience, many companies are opting for a single-page website. This means that all the information your website visitor may want to receive can be found on the one same page. Apart from allowing for a beautiful design to be applied,…

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5 #SEO Benefits of Using Online Video Content on Webpages

When it comes to establishing a connection between your business and its target audience, video content offers a number of powerful benefits that you won’t achieve with other mediums. Not only is video naturally more emotional and engaging when compared to plain text, but it’s also more persuasive. In fact, about 64% of people say…

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#PPC or #SEO – Which is Better for You?

Brands often find it confusing to decide which marketing method to select between professional Search Engine Optimization (SEO) and Pay Per Click (PPC) / Search Engine Marketing (SEM). Brands with huge budgets can opt for PPC, but the results won’t be long-lasting. Conversely, brands with smaller budgets can opt for SEO to ensure long-lasting benefits.…

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Google Vs. Bing for SEO: Should You Target Both?

With most digital marketers focused on Google for their SEO activities, it’s easy to forget that there are other search engines out there, including Bing. In fact, Bing is used in one-in-five USA-based desktop searches, according to ComScore. When combined with Yahoo, which Bing has powered since 2010, Bing serves up about 1/3 of search…

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Voice Search: The Latest Trends [INFOGRAPHIC]

Voice search has been making waves through the search industry for the last few years. And it won’t be slowing down its momentum any time soon. Millions of consumers now do their daily shopping through smart speaker devices like Amazon Alexa & Google Home. With all of this growth, Voice Seearch simply can’t be ignored…

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Pay-Per-Click Demystified: A Snapshot of PPC Advertising in 2019

Whether you’re new to online marketing or a seasoned marketer, one thing is abundantly clear: learning is a constant in this ever-evolving industry. We’re not even halfway through 2019, and there have already been several new updates to Google’s search algorithms. Influencer marketing has seen a shift to mainstream marketing, for example. According to Forbes,…

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Take Over Google Maps With These Local SEO Tips

With so much choice on the internet, local businesses can feel drowned out. Many of us use the web to access things we can’t find locally. But does that mean local businesses shouldn’t worry about their internet visibility? Not so fast! Local products and services are increasingly popular. Some studies suggest hat interest in local…

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