Posts Tagged ‘search engine’
#PPC or #SEO – Which is Better for You?
Brands often find it confusing to decide which marketing method to select between professional Search Engine Optimization (SEO) and Pay Per Click (PPC) / Search Engine Marketing (SEM). Brands with huge budgets can opt for PPC, but the results won’t be long-lasting. Conversely, brands with smaller budgets can opt for SEO to ensure long-lasting benefits.…
Read MoreGoogle Vs. Bing for SEO: Should You Target Both?
With most digital marketers focused on Google for their SEO activities, it’s easy to forget that there are other search engines out there, including Bing. In fact, Bing is used in one-in-five USA-based desktop searches, according to ComScore. When combined with Yahoo, which Bing has powered since 2010, Bing serves up about 1/3 of search…
Read MoreVoice Search: The Latest Trends [INFOGRAPHIC]
Voice search has been making waves through the search industry for the last few years. And it won’t be slowing down its momentum any time soon. Millions of consumers now do their daily shopping through smart speaker devices like Amazon Alexa & Google Home. With all of this growth, Voice Seearch simply can’t be ignored…
Read MorePay-Per-Click Demystified: A Snapshot of PPC Advertising in 2019
Whether you’re new to online marketing or a seasoned marketer, one thing is abundantly clear: learning is a constant in this ever-evolving industry. We’re not even halfway through 2019, and there have already been several new updates to Google’s search algorithms. Influencer marketing has seen a shift to mainstream marketing, for example. According to Forbes,…
Read MoreTake Over Google Maps With These Local SEO Tips
With so much choice on the internet, local businesses can feel drowned out. Many of us use the web to access things we can’t find locally. But does that mean local businesses shouldn’t worry about their internet visibility? Not so fast! Local products and services are increasingly popular. Some studies suggest hat interest in local…
Read MoreBoost Your #SEO with Advanced Link Building Tactics & Tips
The rules of Search Engine Optimization are constantly evolving at the behest of Search Engine Behemoths like Google. Heck! Brands have to continually upgrade and re-invent their SEO strategies if they want to stay relevant. No doubt, black hat strategies — such as dubious link-building — are now flagged down by Google’s ever-changing algorithm. For…
Read MoreWhy Journalists Are Outranking Marketers in Search (And How We Can Compete)
In the shifting sands of SEO, there’s one constant: It’s much better to sit atop the SERPs than it is to rank on page two. How much better? Nearly 30x better. As you’ll see in the tables below, when it comes to ranking in search, publications — that is, actual news sites — still do…
Read More5 Ways to Create Content That Boosts Your Local Search Rankings
Statistics show that mobile users employ “near me” searches not only to find places, but also to buy specific products. It means that whether you own a small Japanese restaurant, or sell handmade lingerie, you can benefit from boosting your local search ranking to generate higher sales. In fact, you don’t need to be an expert in…
Read MoreWhy Small Businesses MUST Consider Local SEO
If you prioritize your online presence within your overall marketing efforts, Local SEO is a must for any and all businesses who target a local area. These types of businesses tend to be B2C. Things like electricians, plumbers, florists, restaurants, dentists, and many more types of small enterprises fit this description. But be careful —…
Read MoreWhat Is The Optimal Content Length For SEO? [INFOGRAPHIC]
In the digital marketing world, content plays a key role, and rightly so! By writing quality and benefit-focused content marketers can both: Attract users’ attention, and Improve their brand visibility online More importantly, content can help them improve their website ranking on the SERPs (Search Engine Results Pages). If you are a running an SEO…
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