Posts Tagged ‘search engine’

How to Use APIs to Enhance Your SEO

According to research, marketers employ up to 30 distinct applications to accomplish their goals. Because of this situation, marketers frown upon the idea of ramping on yet another complex and difficult-to-learn tool. Fortunately, we can use APIs to accomplish the same tasks faster and more efficiently. API technologies provide unprecedented access to important data, and…

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Why SEO Matters, and Why It Should Be Your Top Digital Strategy

Search Engine Optimization (SEO) is a great marketing tool for online businesses. Many businesses online use this tool to their advantage. These companies already understand why SEO matters. But, not all of them prioritize SEO. Let’s explore some of the main reasons why SEO should take the front seat among  your business marketing strategies. First,…

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How to Optimize Your Content for Google Featured Snippets

When online, people want good information, and they want to find it it fast. And it’s crucial that Google serve up relevant results on the first attempt if at all possible, if they want to keep users coming back. Google has multiple approaches to indicating relevance, not the least of which being the natural listings.…

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What’s the Best SEO Strategy for Multi-Location Businesses?

If your business has multiple physical locations, you may find yourself overwhelmed with how to manage the Local SEO (Search Engine Optimization) for all of them. Unlike a single-location company where you have the simple option of channeling all your SEO strategies to one location, you will have to adjust your approach if you have…

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Google Search Console: A Top Free SEO Platform

There are about 200 SEO tools in the market. Each tool employs its own approach to data collection, which includes a variety of metrics specific to that tool. How Can You Know Which SEO Platform to Trust? Your best bet is hands-on experience. Once you have to use and try to rely on the data…

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Will Affiliate Marketing Survive In Its Current State?

Anyone who has been in the affiliate marketing game will tell you that it keeps you on your toes. Your entire portfolio could fall into a downward spiral with one Google algorithm update. If you have a monetized personal blog, your income stream could vanish by breaking one small rule. If you’re looking to make…

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Three Ways to Reduce Your Website Bounce Rate

Website bounce rate is one of the most controversial indicators when it comes to evaluating digital marketing and web performance. Let’s see how Google counts the bounce rate. It calculates the percentage of single-page views compared to the total number of visits. So, when a person visits your website, looks through just one page, and…

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How To Do a Lighthouse Audit on Your Website

Google considers website user experience, which we now call UX, as critically important. Google says they aim to “make the web more delightful.” This sentiment makes sense for all of us who use the web, and especially to Google’s business model. Consequently, Google invests considerable resources in creating a better web. One way they improve…

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Law Firm SEO: Transparent and Safe SEO for Lawyers

A recent study found that over 443,000 law firms are operating in the United States in 2021. If you own a law firm, the main thing you need to do to make it successful is to find a larger audience. While there are a number of things you can do to find more clients, none…

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