Most successful businesses are built on top of a brilliant idea. Of course, you’ll need to work hard to actually build on top of the idea and make it a success. Failure to execute is the reason that less than 25% of new businesses make it longer than 15 years. Specific areas of failure can […]
How SaaS SEO Helps Increase Leads and Grow Your Business Read More »
You’ll find it easier than expected to build a WordPress-based website. But you’ll quickly learn that it’s not easy to get it well ranked on Google and the other search engines. There are hundreds of factors that affect the ranking of a site in Google’s search results, some internal and others external. Search Engine Optimization
7 Reasons Your WordPress Website is Slow (And How to Make it Faster) Read More »
One of the key goals of any successful business should be getting its products/services in front of the right audience. It is no surprise then that advertising is a necessity for many companies. Pay-Per-Click (PPC) ads empower companies to reach their target audience with maximum control. This article will cover the ultimate guide to creating
Ultimate Guide to Creating #PPC Ad Copy for B2B Read More »
Many businesses pursue business leads via a range of mediums, such as pay-per-click (PPC), search engine optimization (SEO), and social media marketing. If you’re using PPC, the chances are that you are directing visitors to your landing pages. The better you’re able to pitch them the offer and get them to convert, the more effective
Landing Page Tips for Better Conversion Rates and Revenue Read More »
Fun fact: The number one organic search result on Google receives 31.7% of all clicks. Less than 1% of all Google searchers click through to the second page of results. If you want your business to grow, you absolutely MUST get your content ranked on page one of the SERPs. However, a lot of marketers
Reel Them In: How to Use On Page Optimization to Increase Organic Traffic Read More »
As all SEO’s know, Google has completely dominated the web search industry for years. They currently own a massive 78% market share. As a result, many SEO experts have been solely directing their efforts only toward Google. Google has spent the past decade cracking down on Black Hat SEO, so ranking websites is much tougher
How to Find Link Building Opportunities Using Advanced Search Queries [INFOGRAPHIC] Read More »
A couple of years ago, the blogosphere went crazy for updating old content. Optimizing your existing posts became the default for a lot of sites. It was even a higher priority than posting new content, because people realized that old content can age badly. So freshness is really important, right? Well the answer is a
How Much Does Google Really Care About Content Freshness? Read More »
Any budding entrepreneur is taking a leap of faith by launching a new business, regardless of whether or not the economy as a whole is strong at that time. And for good reason: 90% of new online businesses fail within their first four months of opening their operations. That’s a staggering statistic, and it almost
How to Start a Successful Online Business During the COVID-19 Pandemic Read More »
Producing SEO-friendly content is a sure-fire way to grow your business without adding to your marketing budget. If your website is optimized properly on-page and has solid domain authority, it will rank higher in Google. And ranking higher literally means more customer engagement. No matter how great your content may be, it serves no purpose
How to Create SEO-Friendly Content: 5 Practical Tips Read More »
Over the past two years, video marketing has revolutionized the digital marketing world. This is especially true within social media marketing. Facebook Live has rejuvenated the historic platform. TikTok has become an overnight phenomenon. And of course, YouTube continues to be a fan-favorite. Let’s look at the right ways to use video in your social
3 Strategies to a Successful Social Media Video Marketing Campaign Read More »
