Posts Tagged ‘Search Engine Marketing’

How to Stop Wasting Money on PPC (Pay Per Click)

Advertising can be one of the most expensive aspects of running a business, especially online. Therefore, knowing how to manage your PPC ad campaign will help you reach your target audience while preventing wasteful spending. Top Ways Companies Waste Money on PPC Not Tracking Conversions Conversion tracking can tell you what keywords customers used to…

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5 Best PPC Keyword Research Tools

PPC (Pay-Per-Click) advertising is one of the most profitable digital channels available today. If you build it out properly, you will be able to expect a high return on investment. You can create holistic digital marketing campaigns by including this channel in your arsenal. Many small business owners overlook or ignore PPC, since it requires…

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Top 7 Costly PPC Mistakes and How to Avoid Them

When it comes to pay-per-click or CPC marketing, every click counts. And, stakes are high when providing PPC services to customers. That’s because getting them the much-needed clicks to boost business is integral to the success of your own business. Without getting customers clicks, you will lose them and earn a poor reputation. And clearly,…

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Beginner’s Guide to Google AdWords

Google AdWords can be such an important part of a successful marketing strategy. When it comes to boosting a business, online advertising is one of the easiest ways to do it. Even though it is widely adopted as part of a well-built lead generation campaign, you might be surprised by how many people know very…

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Defending Your Territory: The Need to Bid on Your Brand Terms

Selecting high performing search terms are one of the most important aspects of running paid search campaigns. Often, your branded keywords are where you end up with the lowest CPC and highest CTR. However, many advertisers are skeptical about this practice because they already appear first in organic search listings. Understanding Branded Terms Branded terms…

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Google AdWords for SaaS: What You Should Consider

For software-as-a-service (SaaS) products, Google AdWords can often seem like a dream come true. You can advertise the exact keywords that your perfect customers use when they’re looking for the very solution that your software provides. You don’t even have to ask designers for ads. You can just write up some text ads, and the…

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Management of SEO or PPC: Why Not Both?

The latest research shows that your company profits most when your SEO and PPC teams work together. Are you sure that is happening? Is your PPC campaign generating profits, or is it just another expense for your company? Have you locally optimized your campaign for mobile devices? Today we will find out how to can…

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SEO Checklist for Launching a New Website

Are you about to click the red ‘launch’ button on a brand new or redesigned website? Wait a minute and consider whether you have taken all of the most important SEO considerations into account. SEO Checklist: 5 Things To Get Right Before you launch your site, there are 5 big boxes you have to check off.…

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10+1 Kick Ass SEO Tools to Skyrocket Your Blog Positions

Google relies on over 200 major and over 10,000 minor signals when determining your blog’s ranking. It’s safe to assume that climbing up the ranks requires a lot of time, effort, and expertise on your part. This is especially true when it comes to practices like link building, keyword research, and production of high-quality content that will…

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