In the past couple of weeks, multiple clients and networking contacts have asked me for information regarding Baidu, the flagship search engine in China. Since I have collected a list of good data points for responding to those inquiries, I thought it would be a great idea to summarize here for you as well.
Baidu Search: SEO and PPC on China’s Search Engine Read More »
Welcome to this week’s edition of Return On News, a curated list of the best blog posts, news, and articles I shared on Twitter over the past couple of weeks. If you like what you see below, please follow our two Twitter accounts: Tommy Landry and Return On Now! Return On News: August 31, 2012
Guest Blogging, Pinterest, SEO Salary Guide, Twitter Ads | Return On News Read More »
I’ve been working on a new ebook that highlights 10 big mistakes businesses make when building out their online marketing programs. The book is now available, and I wanted to share a quick excerpt from the beginning of the book here. Before I get to it, I have to fess up… the book actually includes
Are You Dropping the Ball with Online Marketing? Read More »
Quick overview of what the main match types are for pay-per-click / PPC advertising on Google AdWords.
Keyword Match Types for Google AdWords Read More »
PPC Expert Matt Kelly appears as a guest blogger comparing the pros and cons of using PPC vs. the Content Network when advertising on Google.
Google Search vs. Display – Pros and Cons Read More »
Gary Walker of Topside Media outlines the differences between two pay-per-click online advertising models that you may want to consider for your business.
Bid Management vs. Budget-Based SEM Platforms Read More »
Please enjoy this guest post by Gary Walker, my colleague over at TopSide Media. It recently appeared on the TopSide blog, and it really hit home since I’m the client who put him through all of this! Gary was great with this project, so take a look at his account of what we did and why.
Negative Keywords Improve PPC Advertising Efficiency Read More »
We recently went out in search of a partner / vendor for our pay-per-click activities, and we decided to enlist the help of local provider of search engine marketing services, Topside Media.
They keep a nice blog on their site, and they recently posted a nice list of the “Twelve Questions to Ask Providers of Search Engine Marketing.” It’s a great list, and it also shows off a key reason I decided to work with them: transparency. In fact, Topside was forthcoming enough to bring up most of these topics on their own, and the list is a nice one, so it merits sharing here as well for all of you to review.
Search Engine Marketing: Key Questions to Selecting a Vendor Partner Read More »
