Posts Tagged ‘linkedin’

How to Use Semantic Mark-up to Improve Your Search Results

Search engines are focused on constantly improving their ranking algorithms. In the past seven years, search engines have shifted from a keyword-based matching algorithm to semantic search. This new way of ranking content gives priority to context and intent over simple text string / keyword matches. Keyword stuffing is a thing of the past. To…

Read More

Social Media Automation Strategies for Startups

Attracting attention and being “seen” is one of the hardest problems new business startups face. With so much competition for attention today, we have a lot to think about and consider. It’s important that you do all that you can to stand out from your competition. Without a long-term reputation or a client list to…

Read More

How To Improve Your B2B Content Marketing

It doesn’t matter whether you are strictly an online company or an international enterprise with retail storefronts across the globe. In either situation, B2B marketing plays a major role in your ongoing growth. However, improving on the B2B marketing foundation can be difficult, especially with growing competition and a break-neck pace of changing trends. According…

Read More

How to Advertise on LinkedIn: A Complete Guide

LinkedIn is too often an afterthought for many marketers, who choose instead to focus the majority of their social media advertising on Facebook alone. But with a network of 500 million professionals and counting, the smart marketer considers it a no-brainer to take full advantage of this platform. LinkedIn is the largest B2B platform ever…

Read More

The Importance of Social Media for B2B Marketers

Nowadays, you’d be hard pressed to find a person who does not have a social media account. Everyone and anyone uses Facebook and other networks to connect with friends and family, and for entertainment. It is absolutely clear that the impact of social media on business has been growing for quite some time. The reason…

Read More

Which 3 Social Media Platforms Will Be Around in 3 Years?

Tommy Landry, the show runner here, suggested many moons ago that I draw up a quick post to predict the social media platforms of the future. We both agreed it would be a no-brainer and, therefore, easy-to-write. And, yet… The answer was so obvious that I didn’t reckon I could find 600 words to put…

Read More

Learning about LinkedIn Ads: 2016 Social Media Series

Hello and welcome back to the 2016 social media series for relative beginners to business social media. Today we turn our attention to LinkedIn Ads. Small biz, local biz, franchisees, every flavor of private consultant from estate planners to wedding planners, massage therapists to art therapists. “Social media is not for everybody” in the same…

Read More