Posts Tagged ‘linkedin’

Your LinkedIn Company Page: 2016 Social Media Series

This week, we continue our exploration of LinkedIn as a social media and content marketing platform for small businesses, contractors, nonprofits, private practices, Main Street and online storefronts, and all the little people who don’t staff an entire floor of HQ with marketing analysts. But we turn our attention to the LinkedIn Company Page now. We’re the…

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LinkedIn Pulse: 2016 Social Media Series

This week, as promised, we’re going to delve into LinkedIn for Small Businesses, Nonprofits, Private Practitioners, and all the Main Street Mom and Pops. Let’s start with Pulse. Pulse is new in the world and newer on LinkedIn. Aside from being “the world’s first personalized business news digest,” or whatever, it’s a lead gen engine…

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Tips for LinkedIn: 2016 Social Media Series

TL; DR Recap & links to what we’ve covered so far, namely, Facebook. Why we won’t be covering Twitter. For most “heartland” small businesses, non-profits, and private consultants, LinkedIn can be a valuable social media channel. You’ll need a personal profile before you can set up a business page, post to Pulse, or run ads. Quick…

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Is Your Small Business Niche a Fit for Social Media?

I’m feeling word-nerdy today, kids. So, let’s clarify some notions upfront before we get to your small business niche. In my very first post within this hallowed domain, we talked about how not everybody has to have or “do” social media. I encourage you to keep that in mind for today’s discussion. Let’s Just Define…

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Serve Your Customers Socially, Even in Messy Situations

TL;DR (Too Long; Didn’t Read) Post Highlights Brands should see social customer service not just as a responsibility and a privilege, but for the opportunity it represents. 4 brand opportunities for customer service on social media: Resolve and Defuse Answer Questions and Comments Monitor and Thank Active Listening and Outreach Recently we talked about how…

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Which Social Media Platforms Are the Best?

Which colors of the rainbow are the best? Based on what? The best at what? Blue’s a good light for coming out of TVs screens late at night. And for country songs about eyes and the Montana skies. Red’s a good light for districts of ill-repute. Also, sunsets, roses, and clown noses. Green is best…

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Should Your Small Business Bother With Social Media?

Sure, you’ve missed out on some stuff, but it’s still early days. With social media, the pace of change has been breathtaking. But with the increasing adoption of mobile, devices, and smartphones; virtual reality; augmented reality; artificial intelligence; tectonic shifts in social norms around things like the sharing economy and creative class; Millennials displacing Boomers…

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16 Free Marketing Tactics For Promoting Your Business

With all the talk about bootstrapping and growthhacking, it has become clear that more of us want to self-fund our businesses at least in the early stages of building them out. In the old days, you mostly had to pay to advertise for any marketing benefits to come your way. Today, though, we have a…

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LinkedIn Photo Tips: Show Your Best Face

No matter whether you are looking for a job, seeking funding for your company, pursuing prospects, or simply growing a network, LinkedIn is a great platform for extending your reach in the business world. Most professionals realize that your LinkedIn Photo says a lot about you. It astounds me to see a significant number of…

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How Social Media Has Changed Us: The Good and The Bad

It’s hard to believe that, only a decade ago, social media was little more than a budding trend. Sure, there were websites such as Friendster and MySpace that had a decent level of adoption, but the population as a whole had not come around to it yet. Back in 2005, Facebook was still in it’s…

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