Advanced SEO Tactics: You will need a Link building plan to succeed at Off Page SEO

How To Develop An Effective Link Building Plan To Improve Your Domain Authority

Are you looking to boost your website’s authority and climb up the search engine rankings? In this guide, we’ll show you step-by-step how to create an effective link building plan that will help you improve your domain authority and increase your online visibility.

Understanding the Basics of Link Building

Link building is an essential component of any SEO strategy. Let’s start by level setting what the topic means, exactly.

In this section, we will delve into the basics of link building, including what it is, why it matters, and the different types of links you need to be aware of.

What is Link Building and Why Does It Matter?

What exactly is link building? Simply put, it is the process of acquiring hyperlinks from other websites that “point” to your own domain and web pages.

These hyperlinks act as “votes of confidence” in the eyes of search engines, indicating to them that your site is valuable and worthy of being linked to.

When other reputable websites link to yours, it signals to search engines that your content is trustworthy and relevant.

This can lead to increased organic traffic and improved visibility in search engine results pages (SERPs), ultimately benefiting your website’s overall SEO strategy.

Link Juice or No Link Juice: DoFollow vs. NoFollow

You want to understand the different types of links you might pursue, and whether or not they each pass “link juice” (i.e. authority) over to your website.

DoFollow links are the standard type of link that passes authority and SEO value from one site to another.

On the other hand, NoFollow links contain a tag that instructs search engines not to pass authority to the linked page.

In fact, they tell the search engine crawlers not to follow that link over to your website at all. So they don’t even help you get new content indexed, authority aside.

To build an effective link building plan, you need to understand the difference between these two types of links.

  • DoFollow links: DO pass authority and SEO value
  • NoFollow links: DO NOT pass authority to the linked page

With these insights, you can make informed decisions about the types of links to pursue and maximize the impact of your efforts.

Planning Your Link Building Strategy

By carefully planning your approach, you can ensure that your efforts are focused and effective.

Factors to Consider In Advance

Before diving into link building, spend time considering your target audience, relevant websites in your industry, and the quality of backlinks you aim to acquire.

You should also assess your current link profile and identify any weak spots or potential risks. Any link building strategy should take these factors into account to ensure success.

SMART Goals for Effective Link Building

You’ll want to set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals at the beginning of your buildout on any link building plan.

By establishing clear objectives and key results, you can track your progress and make adjustments as needed.

Whether it’s increasing organic traffic, improving keyword rankings, or enhancing brand visibility, SMART goals will help you stay focused and motivated.

How to Identify Quality Link Opportunities

Not all links are created equal. You need to get good at identifying quality link opportunities to build a strong backlink profile.

Focus on getting links from high-authority websites that are relevant to your niche.

Tips for Spotting High-Authority Websites

To identify high-authority websites for link building, look for high domain authority, a strong backlink profile, and a significant amount of organic traffic.

Additionally, consider websites that are recognized as industry leaders or have a large and engaged audience.

Any website that can provide valuable and relevant content to your audience is worth pursuing for link opportunities.

The Role of Relevance in Link Building

For effective link building, relevance is key. When assessing potential link opportunities, prioritize websites that are relevant to your niche and audience.

Links from relevant websites hold more weight in improving your authority and can also drive targeted traffic to your site as referrals.

Avoid pursuing links from irrelevant websites. These domains can be detrimental to your SEO and may even result in penalties from search engines.

Relevance should always be a top consideration when picking targets for link placements.

Craft Your Content for Link Attraction

Your content plays a crucial role in attracting quality backlinks.

By creating valuable and relevant content, you can naturally attract links from other websites.

In this section, we will discuss how to craft content that effortlessly attracts links, helping you succeed with your robust link building plan.

How To Create Link-Worthy Content

Link building starts with creating content that is worth linking to.

Focus on producing high-quality, informative, and engaging materials that provide value to your target audience.

Whether it’s in the form of blog posts, infographics, case studies, or videos, ensure that your content addresses your audience’s needs and interests, making it highly shareable and link-worthy.

Additionally, conduct original research or offer unique insights to make your content more attractive for linking purposes.

Content Formats That Naturally Attract Links

Formats such as comprehensive guides, expert roundups, and in-depth analysis pieces naturally attract links from other websites due to their inherent value and usefulness.

Visual content like infographics and slide presentations also have a strong link-building potential.

Rich content like these are highly shareable and can attract natural backlinks from relevant websites and social media platforms.

Any content that addresses current trends or industry challenges can capture the attention of other content creators and website owners, leading to increased link opportunities.

Outreach Strategies for Link Building

Despite the ever-changing landscape of digital marketing, outreach strategies for link building remain integral to improving your domain authority and search engine rankings.

By effectively reaching out to webmasters and bloggers, you can cultivate valuable relationships and earn backlinks that boost rankings.

The Art of Writing Effective Outreach Emails

To successfully engage with website owners and bloggers, you will need to craft personalized and compelling outreach emails that clearly communicate the mutual benefits of collaboration.

Begin by addressing the recipient by name and demonstrating genuine interest in their content.

Tailor your message to explain why a backlink from their site would provide value to their readers and enhance their own SEO efforts.

Building Relationships with Webmasters and Bloggers

Effective link building is not just about obtaining backlinks. It’s also about building genuine relationships with others who share your passion for your industry.

Take the time to engage with webmasters and bloggers on social media, comment on their posts, and offer insights that showcase your expertise.

This process helps establish rapport and lays the foundation for ongoing collaboration.

By building strong relationships with webmasters and bloggers, you open the door to long-term link opportunities. And as a plus, you will also enjoy amplified content reach through guest posting and co-marketing initiatives.

It also fosters a supportive community where you can exchange valuable ideas and insights for mutual benefit — a Win-Win!

Tips for Following Up Without Being Pushy

For effective follow-up without coming across as pushy, consider sending a polite reminder email one week after your initial outreach.

If you still haven’t received a response, try offering additional value, such as proposing a relevant content collaboration or sharing their content with your own audience.

Knowing when to persist and when to gracefully move on is key to maintaining positive relationships in the digital sphere.

  • Be polite and respectful in your follow-up emails
  • Highlight the potential benefits of collaboration
  • Offer additional value to encourage a response

Write thoughtful and engaging follow-up emails. This approach will demonstrate your commitment to establishing meaningful connections.

It will also reinforce the value you can bring to potential collaborators.

By maintaining a considerate and personable approach, you can foster productive partnerships that yield long-term benefits for your online visibility.

Tools and Resources

Link building requires a strategic approach and the use of various tools and resources to achieve success.

Fortunately, there are many tools and resources available to help you develop an effective link building plan.

Tools for Finding and Tracking Links

One of the most important capabilities you’ll need from third party tools is link identification and tracking.

Tools such as Ahrefs, Moz, and SEMrush can help you identify potential link opportunities, track your backlink profile, and analyze your competitors’ link building strategies.

These tools provide valuable insights that can guide your link building efforts and help you make informed decisions about which links to pursue.

Additionally, use Google Search Console and Bing Webmaster Tools to monitor your performance in search results, identify linking domains, and address any issues that may be impacting your domain authority and rankings.

With these tools, you can stay ahead of the competition and continually improve your link building strategy.

Social Media for Link Building Efforts

Social media platforms can be invaluable for link building efforts.

With social media, you can connect with influencers, industry experts, and potential link partners, providing opportunities to share your content and attract valuable backlinks.

By actively engaging with your audience on platforms such as Twitter, LinkedIn, and Facebook, you can increase the visibility of your content and build relationships that may lead to link opportunities.

Efforts to establish a strong social media presence and cultivate meaningful connections can have a significant impact on your link building success.

By creating and sharing high-quality content that resonates with your audience, you will position your website as a valuable resource and attract natural backlinks.

With some consistent effort, you will be able to see positive results from social media for your link building efforts.

Monitoring, Analysis, and Adjustment

Always remember that you need to continuously monitor, analyze, and adjust your link building plan to ensure its effectiveness.

This ongoing process will help you stay ahead of the curve and maintain strong domain authority.

How to Track Link Building Progress

You’ll want to track the growth and impact of your backlink profile on an ongoing basis.

Look for an increase in the number of backlinks, as well as improvements in the quality and authority of the linking domains.

Get your hands on one or more tools that can report metrics which best summarize these statistics.

By keeping a close eye on these metrics, you can identify areas for improvement and make the necessary adjustments to get there.

You can also measure progress by monitoring the referral traffic coming from your backlinks.

Keep an eye on the engagement and conversion rates from visitors who arrive via these links.

In tandem, these metrics will give you a clear indication of the impact your backlinks are having on your website’s performance. They will also help you make informed decisions about future link building activities.

Analyzing Your Links for Quality and Impact

To make progress in your link building plan, you’ll need to analyze the quality and impact of your backlinks.

Make a plan to regularly assess the domain authority, relevance, and anchor text diversity of the domains linking back to you.

Look for positive signs of natural, high-quality backlinks that contribute to your credibility and authority.

Identify any dangerous / toxic backlinks that could be harming your reputation and take prompt action to disavow or remove them.

Continue monitoring and analyzing your backlink profile for changes in order to maintain a healthy link profile and uphold your domain authority over the long haul.

When and How to Pivot Your Strategy for Better Results

If you notice a decline in the effectiveness of your current tactics or if there are shifts in search engine algorithms, it’s time to reassess your approach.

Use the data and insights gathered from your monitoring and analysis to make informed decisions about adjusting your link building strategy.

Results from your ongoing analysis will guide you in making the right adjustments to achieve better outcomes and maintain the authority of your website.


Sooner or later, you need to develop an effective link building plan to improve your website’s authority in the eyes of search engines.

By focusing on quality over quantity, reaching out to relevant and reputable websites, and creating valuable and shareable content, you can gradually build a strong network of backlinks that will greatly benefit your site’s SEO performance.

Remember to continuously monitor your progress, adapt to changes in the digital landscape, and stay ethical in your approach to link building for long-term success.

This is the only way to keep your link building plan in motion, on track, and delivering results.

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As Founder and President of Return On Now, Tommy Landry provides the vision behind our SEO and SEM methodologies. With over 25 years of business experience and a deep understanding of modern internet marketing techniques, he spends his time providing hands-on consulting, insightful content, and engaging public speaking appearances to Online Marketers of all skill levels.
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