Social Media - Page 12 of 43 -

Tips for B2B Lead Gen using Digital Marketing to Improve your Return On Investment ROI

Best B2B Lead Generation Tactics for your Digital Marketing Strategy

Content Marketing, Customer Retention, Inbound Marketing, Lead Generation, Marketing, Social Media, Video / George Glover

If you’re a B2B digital marketer, you’ve probably noticed that the possibilities for lead generation are almost infinite. From stalwart strategies like email marketing to novel techniques like social media platforms, it can be hard to know where to begin. In all fairness, some lead generation strategies work better than others. This is especially true […]

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How Hashtags Can Help Increase Your Social Media Following

Content Marketing, Inbound Marketing, Marketing, Social Media / Harnil Oza

Social Media Marketing is the most effective way to increase brand awareness. And there are ample options for platforms you can capitalize on for expanding your reach, including Facebook, Instagram, Twitter, LinkedIn, and others. But keep in mind that, while these tools can easily be integrated into a social media marketing effort, you want to

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Yes, you CAN start your own successful online business during the COVID-19 / Coronavirus Pandemic

How to Start a Successful Online Business During the COVID-19 Pandemic

Blogging, Content Marketing, Customer Retention, eCommerce, Entrepreneurship, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Video / Noah Rue

Any budding entrepreneur is taking a leap of faith by launching a new business, regardless of whether or not the economy as a whole is strong at that time. And for good reason: 90% of new online businesses fail within their first four months of opening their operations. That’s a staggering statistic, and it almost

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Content Marketing Playbook - Why and How

Content Marketing Playbook: Why It’s Important and How to Create One

Blogging, Content Marketing, Inbound Marketing, Marketing, Public Relations, SEO / Search Engine Optimization, Social Media / Simon Choi

Many organizations both small and large have their own Content Marketing Playbook. They may also have several different forms or names for the playbook, such as a Content Marketing Strategy, Style and Messaging Guide, or simply a Marketing and Communications Strategy. Regardless of what each individual organization calls their document, it is integral for their

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How and Why to Focus on Data When Marketing to Gen-Z

Analytics, Content Marketing, Conversion Rate Optimization, Inbound Marketing, Marketing, Mobile, SEO / Search Engine Optimization, Social Media / Noah Rue

A few years ago, brands around the globe experienced a millennial marketing wave. It seemed as though the textbooks were thrown out the window. Everything about marketing changed. Just as the dust is settling, there’s another wave coming. And Gen-Z is riding it. If you’re a marketer, you’ve likely already heard industry chatter peppered with

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Does your marketing strategy keep the customers in mind?

How to Determine If Your Marketing Strategy Is Built With the Customer in Mind

Analytics, Blogging, Content Marketing, Customer Retention, eCommerce, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media / Lexie Lu

Sometimes, a company’s marketing strategy can stray a little bit from its mission. In an attempt to target as much of the market as possible, many companies end up forgetting about the customers that already make up their consumer base. In other situations, their marketing strategy may not have enough information about their customers. In

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Social Media Video Marketing Campaign FEATURE IMAGE

3 Strategies to a Successful Social Media Video Marketing Campaign

Content Marketing, Inbound Marketing, Marketing, Mobile, SEO / Search Engine Optimization, Social Media, Video / Wendy Dressler

Over the past two years, video marketing has revolutionized the digital marketing world. This is especially true within social media marketing. Facebook Live has rejuvenated the historic platform. TikTok has become an overnight phenomenon. And of course, YouTube continues to be a fan-favorite. Let’s look at the right ways to use video in your social

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Increase organic traffic without link building off page seo

How to Increase Organic Traffic Without Link Building

Analytics, Content Marketing, Inbound Marketing, Mobile, Search Engine Marketing, SEO / Search Engine Optimization, Social Media / Danish Mehmood

Digital marketing has changed the game for businesses. As more affordable digital marketing strategies increase in adoption, small companies also join the race, increasing competition. As a result, every business is trying to develop unique strategies to secure their position in their respective industry. Similarly, if you ask marketers or business owners what they want,

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Who Trusts Influencers? [INFOGRAPHIC]

Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media / Jacky Lance

Instagram has been growing for over a decade. In that time-frame, it has evolved into a new way to market to billions of people. Thus, the social media influencer was created. Who is an Influencer? An influencer is a person that has the trust of an audience. They can grow this audience in multiple ways,

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How to use customer testimonials and reviews on landing pages

How to Use Customer Testimonials Correctly on Landing Pages

Content Marketing, Conversion Rate Optimization, Inbound Marketing, Social Media / Catherine Palmer

Customer Testimonials are great for converting new leads – they provide value, inspire trust, and prove that you are a brand worth doing business with. However, there’s more to using them on your landing pages than simply slapping them on just anywhere. If you’re not careful, they can also spark an adverse reaction and make you

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