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How to Evaluate and Improve Customer Acquisition Costs For Maximum ROI [INFOGRAPHIC]

Advertising, Analytics, Conversion Rate Optimization, Entrepreneurship, Lead Generation, Marketing, Social Media / Reuben Yonatan

Customer acquisition cost (CAC) is a term that has increased in popularity with the rise of more targeted advertising and marketing campaigns that companies can easily track. Determining your customer acquisition cost can help you understand if you’re spending more money to obtain clients than you should be. Customer Acquisition Cost Formula The CAC formula […]

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How to Get Better Cost Management Using SEO

How to Promote Better Cost Management with SEO

Advertising, Blogging, Content Marketing, Conversion Rate Optimization, Inbound Marketing, Marketing, Search Engine Marketing, SEO / Search Engine Optimization / Laurie Green

Digital marketing is very important for businesses in modern times. It is an investment that allows businesses to keep in touch with their audiences from all around the globe. Digital Marketing also helps businesses maintain brand visibility and engagement. But it won’t be cheap if you really want to show ROI. This poses a challenge

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Visual Marketing: How to Sell Better Using Perfect Photography

Advertising, Content Marketing, eCommerce, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Social Media, Video / Miley Dowing

Over the years, visual marketing has become an integral part of successfully running a business. Photography is an essential element in visual marketing. Why? Because it provides an opportunity for business owners to inform the public about their products effectively. Photography also contains nearly every detail of products, processes, and services. Because of this, itis

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How to Use Auction Insights for PPC Competitor Analysis

Advertising, Analytics, Lead Generation, Marketing, Search Engine Marketing / Peter Davidson

Competitor analysis is one of the essential strategies used by digital marketers to overcome competitors’ efforts. The Auction Insights report is the best way to identify what is working for your competitors on Google Ads. In this post, we will review Auction Insights in detail, including its definition, features, and limitations. What is Auction Insights?

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Why You Need to Hire a Content Marketing Consultant

Why You Need a Content Marketing Consultant

Advertising, Analytics, Blogging, Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media / John Smalls

In the business world, everything revolves around content. It helps you build a strong online presence and strengthen relationships with clients or partner companies. However, the biggest problem is staying original. Tens of millions of pieces of content are published every day. How can you ensure that your business will be the one customers notice

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The Importance of Links on Instagram – Best Hacks for Your Profile

Advertising, Analytics, Content Marketing, Inbound Marketing, Marketing, Social Media / Miley Dowing

Small businesses often overlook the importance of Instagram. But you shouldn’t dismiss it, because an Instagram profile can offer many advertising benefits for your business. You can directly target a specific audience and also collaborate with influencers. On this platform, visual images can get your point across quickly and effectively. To get started, you’ll have

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How to Do Well With Affiliate Offers Using Google Paid Ads

How to Promote Affiliate Offers With Google Paid Ads

Advertising, Analytics, Lead Generation, Marketing, Mobile, Search Engine Marketing / Mike Khorev

There are many ways to promote affiliate offers. One of those methods is using Google Paid Ads. In this post, we look at how you can go about doing so this year and in the future. Before you get started with your affiliate marketing campaign, you must know the standard policies by Google around paid

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Marketing Strategy Guide for Launching a New Mobile App

Advertising, Conversion Rate Optimization, Customer Retention, Entrepreneurship, Inbound Marketing, Marketing, Mobile, Social Media / Tim Waldenback

Based on the most recent estimates, there are nearly five million mobile apps available in the Apple iOS and Google Play stores. If you’re planning to compete in that arena, you’ll need a good marketing strategy to launch successfully and continue to grow. We used this strategy guide in 2018 to build and market an

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How to Do Well at Affiliate Marketing Using PPC

Advertising, Lead Generation, Marketing, Search Engine Marketing / Mandeep Singh Chahal

User movement is the foundation for the Internet itself. In fact, all affiliate programs you’ll find on the web essentially “feed” on actions by the users. Don’t believe me? Well, take affiliate programs with pay per click for example. For one thing, the users need to click on an ad text if we want a

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How to Build Buyer Personas

Advertising, Blogging, Content Marketing, Conversion Rate Optimization, Customer Retention, Inbound Marketing, Lead Generation, Marketing / Vera Mirzoyan

Are you just starting your journey into the world of marketing? If so, you may not know about audience and buyer personas. And that’s okay. When just starting out, you have to heavily focus on building an audience and providing services they will want to buy. Don’t worry if you have no idea where to start.

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