Posts Tagged ‘wordpress’

Technical SEO Tips for 2020

If you have a website, you need SEO to show up on search engines. With so many companies flocking into the digital marketplace in the wake of the COVID-19 quarantines, this is even more true. Practically every company on Earth is suddenly fighting to be seen online. Your website’s SEO has become more essential than…

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5 Best Free Content Management Systems

According to MillForBusiness, 380 new websites are created every minute. Yes, you read that right, every minute! And you’d never find an easier time in the past for creating a new website. Thanks to numerous platforms and open source Content Marketing Systems (CMSs) that have been developed, you can create almost any kind of website…

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10X Strategy: How To Bootstrap Your SEO

Let me put this straight: SEO is really tough in 2019. Well, it never was easy. Maybe, a lot less competition back in 2009. But, these days, practically all major niches and keyword clusters are occupied with strong sites, which are super hard to outrank. Especially for a small site, with a low budget, and…

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Highly Rated WordPress Security Plugins

WordPress is one of the most powerful website content management systems on the planet. Its immense potential is easy to see. WordPress makes it much easier for you to get the most out of running a website. However,  thanks to its widespread usage, the WordPress platform is frequently a target for hackers and attackers. If…

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Personalizing the eCommerce Shopping Experience for More Sales

We see it all the time… eCommerce website owners try to appeal to every single site visitor that lands on their pages. They attempt to get visitors to subscribe to a newsletter, engage with written content, or make a purchase. To the uninitiated, their decision to maximize traffic — any traffic — at all costs…

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6 Reasons NOT To Buy a Custom WordPress Theme

It’s no secret to clients and colleague alike…I’m a huge fan of WordPress for a variety of reasons (ease of use, extensibility, frequency of security updates, etc.). One of its huge strengths is the availability of a large number of themes. Yet, I regularly get asked the question, “Why shouldn’t I buy a custom WordPress…

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Infographic: Why WordPress is Our Preferred CMS

This week I came across the following infographic courtesy of Skilled.co. As many of you already know, Return On Now will work with nearly any CMS, but we prefer WordPress when we have a say in the decision. I could list many reasons why this is our favorite CMS. But much of it would be…

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Tips to Speed Up Your WordPress Website

Tired of your WordPress website running too slowly? Before you give up and start looking for another content management system (CMS) to power your website, it pays to evaluate what your options are for speeding up the site. But before tinkering with WordPress itself, it’s important that you understand why it is so important. Especially for businesses,…

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Actually Selling from Your Instagram Posts

Friends, let us hope this is the last in a series on how to use, post, and sell on Instagram for small and medium businesses, nonprofits, and private practices, consultants, and service providers. We’ve discussed Instagram as a lead generation tool for your sales funnel. Which is marketing geek-speak for getting people into your store…

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Which Visual Social Media Should Small Business Use, and Why?

Last week, we took a brief foray into the history of the digital social media so that we could make better informed, supportable decisions on how to allocate our social media and content marketing dollars and efforts. This week, we’ll dive a bit deeper into the “visual platforms” of Tumblr, Pinterest, and Instagram. I will…

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