Posts Tagged ‘video’
Google Vs. Bing for SEO: Should You Target Both?
With most digital marketers focused on Google for their SEO activities, it’s easy to forget that there are other search engines out there, including Bing. In fact, Bing is used in one-in-five USA-based desktop searches, according to ComScore. When combined with Yahoo, which Bing has powered since 2010, Bing serves up about 1/3 of search…
Read MoreHow To Improve Your B2B Content Marketing
It doesn’t matter whether you are strictly an online company or an international enterprise with retail storefronts across the globe. In either situation, B2B marketing plays a major role in your ongoing growth. However, improving on the B2B marketing foundation can be difficult, especially with growing competition and a break-neck pace of changing trends. According…
Read MoreVideo Marketing Statistics 2019 [INFOGRAPHIC]
Video is the future. As available bandwidth grows enough for us to transfer ever larger amounts of data at lightning speeds, video will take off as the ultimate medium of the future. Video has an immediacy. It tells things as it is. Video excites like no other. If you are watching sports you get right…
Read MoreSmart Ways To Generate Content Quickly And Affordably
As marketers, we know how consistent publishing is the key to content marketing success. It can reward you with better online visibility and help you emerge as a thought leader. But maintaining consistency in content creation is often the biggest challenge. Sometimes you are struggling to find the next content idea. Other times you are…
Read MoreA Step-by-Step Guide to Marketing your Mobile App
Thanks to the increased use of smartphones, there’s an ever-growing market for mobile apps. Creating an app opens up an entirely new channel through which you can interact with and engage your customers. That means your dedicated audience can have access to you in one simple click. You’ve followed every rule there is on how…
Read MoreHow to Use RFM Segmentation to Reach Your Ideal Audience
Stop for a moment and think of the stores you love. It may be your local bakery shop, or perhaps the coffee shop you frequent on your way to work. Perhaps it is a fashion retailer. Whatever it is, stop and think for a moment of the things that make you go back to that…
Read MoreRepurposing Old Blog Content: 5 Advanced Techniques
Nearly anyone in the marketing field will agree that creating compelling and useful content is a major challenge. Even more importantly, your stream of content must be consistent. Unfortunately, you will have to dedicate a considerable amount of time and effort to consistently generating high-quality blog posts. No matter how many great ideas you have or…
Read More7 Ways To Use Facebook Live For Your Business
Streaming on Facebook Live is one of the hottest tools in 2018. It can be scary if you’ve never done it before. But like with most things in life, the more you do it, the easier it will become. And with Facebook Live videos being watched 3x more than non-live videos, your business can’t afford…
Read MoreEmail Marketing Tricks for Today, Tomorrow, and Beyond
Email is one of the oldest tools in the digital marketing toolbox. Regardless of that fact, it is still one of the most effective. According to a 2017 email tracking study from the Direct Marketing Association, email offers up to 30 times return on investment (ROI) on average. How does this old-school tool continue to…
Read MoreSocial Media Tip: Choose Content that People Will Want to Reshare
Of all global internet users, 46 percent share social content on a regular basis. Only nine percent of people don’t share anything at all. Also of not – among all US internet users, 70 percent share social content The type of content that brands upload has the most profound impact on its shareability. Infographics, for example,…
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