Posts Tagged ‘video’

7 Ways To Use Facebook Live For Your Business

Streaming on Facebook Live is one of the ​hottest tools in 2018​. It can be scary if you’ve never done it before. But like with most things in life, the more you do it, the easier it will become. And with Facebook Live videos being watched​ ​3x more than non-live videos​, your business can’t afford…

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Email Marketing Tricks for Today, Tomorrow, and Beyond

Email is one of the oldest tools in the digital marketing toolbox. Regardless of that fact, it is still one of the most effective. According to a 2017 email tracking study from the Direct Marketing Association, email offers up to 30 times return on investment (ROI) on average. How does this old-school tool continue to…

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Social Media Tip: Choose Content that People Will Want to Reshare

Of all global internet users, 46 percent share social content on a regular basis. Only nine percent of people don’t share anything at all. Also of not – among all US internet users, 70 percent share social content The type of content that brands upload has the most profound impact on its shareability. Infographics, for example,…

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Smart Content Marketing Strategies for Bloggers

Some people think that all it takes to have an effective content marketing campaign is writing and publishing blog posts, telling their family about it and then going do other things. If that’s your strategy, then boy are you missing out! Content marketing is so much more than that. So how do you effectively content market…

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Choosing the Right Social Channels for your Business

When it comes to using social media for your brand or to promote your work, there are multiple options out there. According to Pew Research, more than half of all online adults use at least two social media platforms. If you’re not sure where to start, it’s important to learn how each social media platform…

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SEO 2016 Predictions

Last week I had the pleasure of moderating a discussion for the Austin SEO Meetup. At that discussion, our focus was on uncovering what we expect to change next year — basically, an SEO 2016 Predictions session. The event took place at Orange CoWorking in south Austin. Thanks to owner Shelley Delayne for hosting the event. Orange is…

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Best Holiday Promotions: 8 Experts Chime In [Roundup]

It’s that time of year again, kids. Has been since before Back to School, if you go by what’s on the grocery store shelves, which is Halloween candy, of course. And pumpkin spice everything. Everywhere. Conspicuously, self-consciously, ironically, and comically as more than one of this month’s expert panel have pointed out. In just a…

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Google Algorithm Testing: How Big G Knows What Works

For anyone who keeps tabs on the latest developments in search engine optimization, it is common knowledge that Google Algorithm updates happen on a regular basis. When I say regularly, I’m not talking about once per month. They sometimes will roll out multiple updates in a day – for example, take 2012, when they launched…

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