Posts Tagged ‘Pay per click’

2019: Year of Accolades for Return On Now

Our primary focus on the blog is to educate, assist, offer new ideas and tips, analyze industry trends, etc. Today, I want to take a time out to highlight some great news in our world. Return On Now was originally founded in 2009. Yes, this means our 10th anniversary is later this year. We’re almost…

Read More

How to Combine Content Marketing With PPC

For many, it’s either pay per click (PPC) advertising or content marketing. Rarely do marketers consider mixing these together. But, let me tell you, it works better if you find a clever way to combine them. Mixing the two can help scale a business more effectively than either of them can alone. PPC marketing is…

Read More

#PPC or #SEO – Which is Better for You?

Brands often find it confusing to decide which marketing method to select between professional Search Engine Optimization (SEO) and Pay Per Click (PPC) / Search Engine Marketing (SEM). Brands with huge budgets can opt for PPC, but the results won’t be long-lasting. Conversely, brands with smaller budgets can opt for SEO to ensure long-lasting benefits.…

Read More

Pay-Per-Click Demystified: A Snapshot of PPC Advertising in 2019

Whether you’re new to online marketing or a seasoned marketer, one thing is abundantly clear: learning is a constant in this ever-evolving industry. We’re not even halfway through 2019, and there have already been several new updates to Google’s search algorithms. Influencer marketing has seen a shift to mainstream marketing, for example. According to Forbes,…

Read More

How to Advertise on LinkedIn: A Complete Guide

LinkedIn is too often an afterthought for many marketers, who choose instead to focus the majority of their social media advertising on Facebook alone. But with a network of 500 million professionals and counting, the smart marketer considers it a no-brainer to take full advantage of this platform. LinkedIn is the largest B2B platform ever…

Read More

How to Stop Wasting Money on PPC (Pay Per Click)

Advertising can be one of the most expensive aspects of running a business, especially online. Therefore, knowing how to manage your PPC ad campaign will help you reach your target audience while preventing wasteful spending. Top Ways Companies Waste Money on PPC Not Tracking Conversions Conversion tracking can tell you what keywords customers used to…

Read More

5 Best PPC Keyword Research Tools

PPC (Pay-Per-Click) advertising is one of the most profitable digital channels available today. If you build it out properly, you will be able to expect a high return on investment. You can create holistic digital marketing campaigns by including this channel in your arsenal. Many small business owners overlook or ignore PPC, since it requires…

Read More

Top 7 Costly PPC Mistakes and How to Avoid Them

When it comes to pay-per-click or CPC marketing, every click counts. And, stakes are high when providing PPC services to customers. That’s because getting them the much-needed clicks to boost business is integral to the success of your own business. Without getting customers clicks, you will lose them and earn a poor reputation. And clearly,…

Read More

Beginner’s Guide to Google AdWords

Google AdWords can be such an important part of a successful marketing strategy. When it comes to boosting a business, online advertising is one of the easiest ways to do it. Even though it is widely adopted as part of a well-built lead generation campaign, you might be surprised by how many people know very…

Read More

Defending Your Territory: The Need to Bid on Your Brand Terms

Selecting high performing search terms are one of the most important aspects of running paid search campaigns. Often, your branded keywords are where you end up with the lowest CPC and highest CTR. However, many advertisers are skeptical about this practice because they already appear first in organic search listings. Understanding Branded Terms Branded terms…

Read More