Posts Tagged ‘Pay per click’
How to Promote Better Cost Management with SEO
Digital marketing is very important for businesses in modern times. It is an investment that allows businesses to keep in touch with their audiences from all around the globe. Digital Marketing also helps businesses maintain brand visibility and engagement. But it won’t be cheap if you really want to show ROI. This poses a challenge…
Read MoreHow to Use Auction Insights for PPC Competitor Analysis
Competitor analysis is one of the essential strategies used by digital marketers to overcome competitors’ efforts. The Auction Insights report is the best way to identify what is working for your competitors on Google Ads. In this post, we will review Auction Insights in detail, including its definition, features, and limitations. What is Auction Insights?…
Read MoreHow to Promote Affiliate Offers With Google Paid Ads
There are many ways to promote affiliate offers. One of those methods is using Google Paid Ads. In this post, we look at how you can go about doing so this year and in the future. Before you get started with your affiliate marketing campaign, you must know the standard policies by Google around paid…
Read MoreHow to Do Well at Affiliate Marketing Using PPC
User movement is the foundation for the Internet itself. In fact, all affiliate programs you’ll find on the web essentially “feed” on actions by the users. Don’t believe me? Well, take affiliate programs with pay per click for example. For one thing, the users need to click on an ad text if we want a…
Read More3 Ways Advertising Helps Your Online Business Grow In Value
Imagine, if you would, two eCommerce websites. They both sell the same products, target the same customer demographic, have a similar brand identity, and operate at roughly the same price point. Both owners are planning an exit within the next several years. Their stores are virtually identical, save for one minor difference. The owner of…
Read MoreHow to Find Relevant Keywords for Amazon Ad Campaigns – An Expert’s Advice
Many sellers find it challenging to move product on Amazon. No matter how much effort you expend to increase organic traffic for your listings, it may never be enough. A good advertising campaign is the bedrock upon which a seller’s Amazon success is built. This is why most sellers take advantage of Amazon Ad Campaigns.…
Read MoreUltimate Guide to Creating #PPC Ad Copy for B2B
One of the key goals of any successful business should be getting its products/services in front of the right audience. It is no surprise then that advertising is a necessity for many companies. Pay-Per-Click (PPC) ads empower companies to reach their target audience with maximum control. This article will cover the ultimate guide to creating…
Read MoreHow Google Ads Time Of Day Performance Impacts ROI
The Google Ads platform is an incredibly powerful tool. When used properly, you will be able to generate leads for your business at a manageable cost. Of course, that is easier said than done. There are plenty of ways for you to err when trying to drive demand with Pay Per Click Advertising. If you…
Read MoreHow to Start Using Agile Principles in Marketing
Back in 2001, a team of software developers gathered to discuss how they could streamline work processes. The result of this meeting was the Agile Manifesto. This document includes 12 principles for effective project management, discouraging the role of excessive meetings and documentation. Today, Agile is everywhere. While some consider it a buzzword, Agile is…
Read MoreA Comprehensive Guide for Linkedin Ads and Dimensions [INFOGRAPHIC]
When we look at LinkedIn advertising, the process may seem quite similar to other social media platforms. But, it is very different when we look at the end results. So, what makes LinkedIn stand out? There are many informal advertising channels at our disposal today. These platforms are tailored mostly for our profiles. It is…
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