Posts Tagged ‘Marketing’

How to Use AI to Effectively Increase Engagement on A Website

Artificial Intelligence (AI) is no longer a concept found only in sci-fi movies and robots. For internet entrepreneurs, it is basically an integral part of our work. As a retail business managing a website and wanting to attract more business, AI tools can be an avenue for growth and more conversions. Established tech giants such…

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8 Ways to Refresh Your Content Marketing Strategy for 2020

Even though new methods come along each year and the way we use content changes, consumers still have a voracious appetite for new material. As we march forward into 2020, it’s vital to give your content strategy a fresh spin. Show your target audience that you’re aware of changes in technology and the way they…

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How Facebook Marketing Will Change in 2020

What changes will we see in the world’s largest social network in 2020? Aside from changes to the algorithm which we experience every year, we’re expecting shifts in user behaviours. These changes will naturally impact our Facebook marketing decisions. In this article, we’ll walk you through some forecasts for 2020. Then we’ll discuss the future…

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The Importance of B2B Content Marketing Funnels

Today, content rules when it comes to promoting your business online. That’s true whether you sell to consumers or other businesses.  Inbound marketing has contributed to an evolution for the B2B content marketing funnel. The newly minted version has become much better and more useful than outdated outbound marketing strategies.   These days customers rely on…

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Types Of Keywords Every SaaS Blog Should Use

Picking the right set of keywords is one of the most important aspects of any business’s content marketing strategy. If you own or work for a SaaS startup, you’ll need a SaaS blog—and the most effective keywords and keyword phrases to make it successful. But that isn’t as simple as it may sound. Building a…

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5 Ways to Promote Your Brand Message

Even if you’ve done the hard work of developing or improving your brand message, it’s not enough to simply paste a mission statement onto your About page and call it a day.  Marketing research has given us “The Rule of Seven.” This rule asserts that a prospect needs to see or hear your message at…

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How Expert Interviews Can Improve Your SEO

“Just make good content and SEO will take care of itself” is the cliché of the SEO industry. It’s not that it is false really.  It’s that it’s makes it sound really simple when it definitely isn’t. There are a lot of people trying to make good content. Even if it is great content, it’s…

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10 SEO Steps to Hit Page One in the SERPs

Getting your website off the ground can present many challenges, especially when it comes to driving traffic. There’s no use in owning a website that can’t be found in the search results, so you should be focused on search engine optimization (SEO) from day one. Here are a few starter tips to generate traffic to…

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