Posts Tagged ‘Marketing’

How Content Marketing Can Help Your Business

Over three million blog posts are published every single day. Regardless of the competition, content marketing has become vital tool for a successful marketing strategy. Today’s buyers love valuable free content that is relevant and compelling. Content marketing helps brands convert prospects into buyers. It’s a strategy that educates people without selling your products and/or…

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What to Consider Before Investing in an Ecommerce Business

Ecommerce has changed dramatically in the last decade. It has become much more competitive, as major players like Amazon and Walmart have started selling online. Marketers need to keep up with the latest trends to stay ahead of the competition and achieve the best possible results. Investing in an ecommerce business can lead to a…

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#PPC or #SEO – Which is Better for You?

Brands often find it confusing to decide which marketing method to select between professional Search Engine Optimization (SEO) and Pay Per Click (PPC) / Search Engine Marketing (SEM). Brands with huge budgets can opt for PPC, but the results won’t be long-lasting. Conversely, brands with smaller budgets can opt for SEO to ensure long-lasting benefits.…

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Voice Search: The Latest Trends [INFOGRAPHIC]

Voice search has been making waves through the search industry for the last few years. And it won’t be slowing down its momentum any time soon. Millions of consumers now do their daily shopping through smart speaker devices like Amazon Alexa & Google Home. With all of this growth, Voice Seearch simply can’t be ignored…

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Pay-Per-Click Demystified: A Snapshot of PPC Advertising in 2019

Whether you’re new to online marketing or a seasoned marketer, one thing is abundantly clear: learning is a constant in this ever-evolving industry. We’re not even halfway through 2019, and there have already been several new updates to Google’s search algorithms. Influencer marketing has seen a shift to mainstream marketing, for example. According to Forbes,…

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Take Over Google Maps With These Local SEO Tips

With so much choice on the internet, local businesses can feel drowned out. Many of us use the web to access things we can’t find locally. But does that mean local businesses shouldn’t worry about their internet visibility? Not so fast! Local products and services are increasingly popular. Some studies suggest hat interest in local…

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3 Underrated Advantages of Influencer Marketing

Today, brands allocate dedicated budget for influencer marketing. During 2017, 63% of companies decided to increase the budget for their influencer marketing strategies, according to a survey by bloglovin.com. Unlike traditional marketing, influencer marketing helps brands to gain as well as retain customers. In addition to this, influencer marketing is also a cost-effective strategy for brands…

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How Cognitive Psychology Can Improve Blog Content

For some people blogging is just a hobby. Others blog to earn money. And there are those who see blogging as a powerful content marketing tool which they use to expand their audience and turn their website visitors into loyal customers. If blogging plays a significant role in your professional life, you need to find…

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5 Tips for Beginner Bloggers to Find a Target Audience

When you’re just getting started as a blogger, you have so many questions to answer. From finding a topic you’re passionate about and defining the purpose of your blog, to setting it all up and going online, you have to preplan every step. That includes finding and defining the type of people you are aiming…

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How to Start an Online Business for $5,000 or Less

If you’ve read articles recently on personal finance or employment options, you’ve likely seen references to income inequality, lengthening work hours, and the quest for career satisfaction. Many of us find ourselves in the predicament of tightening our budgets, hoping to make our dollars stretch as far as possible. You could try to alleviate your…

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