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Google Trends Hacks

7 Google Trends Hacks to Boost Your SEO and Content Strategy

As the largest and most popular search engine, Google is critical to the success of your website. This is why the ultimate goal of content creation and SEO is to improve webpage ranking in Google searches. Marketers and webmasters use all sorts of apps to ensure a higher ranking, but Google’s native tools always make […]

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Guide to Mobile App Marketing

A Step-by-Step Guide to Marketing your Mobile App

Thanks to the increased use of smartphones, there’s an ever-growing market for mobile apps. Creating an app opens up an entirely new channel through which you can interact with and engage your customers. That means your dedicated audience can have access to you in one simple click. You’ve followed every rule there is on how

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4 Content Marketing Mistakes

4 Costly Content Marketing Mistakes

Content marketing is as popular as ever. Regardless whether you’re thinking about a small local business or a multi-national corporation, you’d be hard-pressed to find a successful company that doesn’t use content as part of its marketing strategy. And there’s a good reason for that. Without content, it would be almost impossible to grab the

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SEO-Friendly Content is King

How to Create SEO-Friendly Content

The main secret of marketing is to create content which is both engaging and SEO-friendly. For this to happen, you need to align professionally written content with the more technical part of SEO. What is the best way to do this? Keep reading and you’ll find out. Steps to Creating SEO-Friendly Content Understand Online Engagement

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Your Customers Tell You What Content to Create

How Customers Tell You What Content To Generate [Infographic]

When it comes to marketing, many professionals can easily recite the keywords and phrases that they think are influencing today’s customers. They know their lingo and they know how to talk about their business. But how much does your marketing department—or you, for that matter—really know about your customers, particularly when it comes to the

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The Psychology of Sharable Content Feature Image

The Psychology Behind Sharable Content

“Content is king” We’re so used to this phrase being thrown around that it’s become rather worn out. But let’s back up and reflect on how it became so matter-of-fact today:  Bill Gates published an essay on the topic in January 1996. Yes, the Microsoft founder wrote this more than two decades ago. It’s still incredibly

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Content Marketing Secrets that Boost SEO Performance

10 Content Marketing Secrets That Boost SEO Performance

When it comes to content marketing, SEO is one of the most important tools you have. However, many businesses don’t use it properly as they don’t understand the impact it can have on them as a company. Here are ten content marketing secrets and tips that will help you put SEO to work for you,

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How to Sell More Via Social Media

How to Find the Right Balance on Social Media to Sell More

While people are still grumbling about Kindle and iPads replacing real books, many authors are thanking technology. About 1 million new social media users come online every day. Nearly 2.56 billion use social media through their mobile devices, which translates into 34% penetration. This is not some fairytale story! Social media is the best way to

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How to protect your blog content from being stolen

How to Protect Your Blog Content From Being Stolen

Blogging can be difficult in itself without having to worry about plagiarism and content theft. Some people make it a habit to take other creators’ content, slap a couple of backlinks and sponsored referral links on it for good measure and publish it as their own. It’s something that no professional service should tolerate, and

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