Content Marketing Secrets that Boost SEO Performance

10 Content Marketing Secrets That Boost SEO Performance

When it comes to content marketing, SEO is one of the most important tools you have.

However, many businesses don’t use it properly as they don’t understand the impact it can have on them as a company.

Here are ten content marketing secrets and tips that will help you put SEO to work for you, and bring the customers flocking in.

10 SEO Boosting Content Marketing Secrets

  1. Know Your Target Audience

First of all, you need to know who you’re targeting. What do your customers want?

If you can give them this, then you can bring more readers in, regularly.

Research your target audience, and look at their wants and needs.

Where else are they looking online? What are they getting out of your experience with you?

Target your content towards them.

  1. Be Consistent With Updates

Search engines will look at how often you keep your site updated. SEO specialist Janet Evans from Revieweal says, “If you’re updating regularly, then search engines will see that you’re relevant. As this is the case, you’ll be bumped up the search listings.”

Try updating your website regularly, at least one a week. This should give you the results you’re looking for.

  1. Build Relationships With Other Sites

You may have heard of link building before.

It’s where you get other sites to link back to your site, as this shows search engines that you have quality content and are worth linking back to.

Build up your relationships with other sites out there, and build up those links. They can be more valuable than you’d think.

  1. Write Top Quality Content

This should hopefully be obvious to you, but you’re going to need to write top quality content, if you want to improve your SEO.

The better your content is, the longer people will stay on your site.

Search engines will see that people aren’t clicking back or away from your site, and so will give you a higher ranking.

If you’re unable to write content yourself, it’s well worth investing in writers from third party services.

  1. Look At What Other Sites Are Doing

If there’s a competing site that’s doing well right now, why not look into what they’re doing?

No site is popular by accident, so take some tips from and apply them to your own site.

A tool like SEMRush will help you analyse their strategies, and use them yourself. Blogs like Search Engine Land can teach you a lot too.

  1. Write An Excellent Headline

The headline is going to be the first thing that anyone sees when it comes to your articles.

If you want them to click through, you need to ensure that they’re eye catching, accurate, and interesting.

They also need to be relevant to the subject you’re writing about.

If you can do this, you’ll have more visitors who click through stay on your site.

  1. Pick The Right Keywords

Keywords are a huge part of SEO. You need to pick yours carefully, so you can bring in more traffic and keep it on your site.

Using tools like Ahrefs is a great way of doing this. As well as this, think about how you’re placing your keywords.

They need to fit naturally into your content. If they stick out, then readers will see exactly what they are.

  1. Decide On Your Length

There’s disagreement about what’s better when it comes to content length.

Some say shorter is better, as readers tend to have shorter attention spans, and it forces you to be concise.

Others say that you should write longer pieces, as you can offer more value and include more back links.

Whatever you decide to do, stick with that policy to give your site consistency. A tool like Easy Word Count can help you do this.

  1. Write Evergreen Content

People won’t always be looking for your latest pieces.

In fact, your older blogs may well show up in recent searches.

That’s why your content needs to be evergreen, relevant to readers no matter when they read it.

You may want to edit older pieces so they still hold up if they’re being read today. Use a service if you could use some assistance.

  1. Don’t Forget The Small Details

There are a lot of things you need to do to have excellent SEO on your site. Don’t forget the small details, as they help up the bigger picture.

For example, meta tags can really help users find you when they’re searching online, but many businesses don’t even know about them. Make sure you’re paying attention to everything.


These ten content marketing secrets should help give your SEO a real boost.

Put them into practice, and you’ll see just how much traffic you can be bringing in. A little work can go a long way.


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Disclaimer: The views and opinions stated in this post are that of the author, and Return On Now may or may not agree with any or all of the commentary.

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Rachel Summers

Rachel Summers is an experienced writer living and working in the US. She works as a journalist specialising in education, including Australian Reviewer, as she has a passion for helping students get the most out of their years in school. Her writing focuses on tips for making school easier for people who are studying, and tools that can help them get the assistance they need.

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