Posts Tagged ‘blog’

3 Ways Advertising Helps Your Online Business Grow In Value

Imagine, if you would, two eCommerce websites. They both sell the same products, target the same customer demographic, have a similar brand identity, and operate at roughly the same price point. Both owners are planning an exit within the next several years. Their stores are virtually identical, save for one minor difference.  The owner of…

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6 Ways to Future-Proof Your Content

Creating content for websites is one of the most exciting jobs in the online business. You are out there, using your own creative senses, doing the thing that you like the most. As a reward, people from all around the world get to enjoy and comment on your content, giving you feedback or purchasing your…

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Top 5 Reasons to Use Twitter Ads

Twitter can organically build a marketing presence for a brand. Twitter ads have tremendous power to influence the purchasing decision of customers. Imagine the power of using both organic and paid Twitter ads to help drive demand and awareness of your brand. Social media has completely changed us. Most people are on social media not…

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Online Reputation Management (ORM): 6 Tips to Boost It

No matter what size your company is or which industry you are in, sooner or later, you’ll have to deal with an unhappy customer. Fortunately, most complaints can be settled quickly through an email or a phone call. Sometimes, however, the situation gets more complicated. If a customer feels that they have been significantly wronged,…

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Blackhat SEO Tactics to Avoid

Blackhat Search Engine Optimization (SEO) tactics are very risky. Many of them can get you delisted on Google and other search engines if/when you get caught. Even worse, you could be labeled as a spammer and watch your website’s organic traffic vanish in short order. Blackhat SEO: Why People Do It Yes, these techniques can…

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Controversial Marketing: The Risk and The Payoff

Surely you’ve heard the old adage: “There is no such thing as bad publicity.” While it may not be the case 100 percent of the time, the saying still contains a kernel of truth. In this post, we will explore the concept of using controversy in your marketing how it might help or hurt your…

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How Much Does Google Really Care About Content Freshness?

A couple of years ago, the blogosphere went crazy for updating old content. Optimizing your existing posts became the default for a lot of sites. It was even a higher priority than posting new content, because people realized that old content can age badly. So freshness is really important, right? Well the answer is a…

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