Search Engine Optimization (SEO) is the backbone of any online marketing strategy. It makes any size and scale of business visible to its prospective online customers. If your website fails to rank well on Google, Yahoo, or Bing, then you may not receive much online traffic. Because most consumers turn to search engines such as […]
Why Is It Important for Dentists to Invest In SEO? Read More »
Over the past few years, millennials have become a favorite topic of conversation among marketing gurus. But they are adults now, and we need to be thinking ahead to Gen Z, which comes next. Focusing on what they do online, how they make purchasing decisions, and whether they still open their emails, marketers around the
4 Successful Email Marketing Strategies to Reach Gen Z Read More »
Have you just started a healthcare or biotech business? Then you must know how difficult it is to create awareness about what you do. It is no secret that a business can’t grow if it lacks the attention of potential customers. With the world going digital at a rapid pace, tons of people are turning
5 SEO Tips for Healthcare and Biotech Business Growth Read More »
Social media is a great place to market your brand and products. Combining social media marketing with influencer marketing can further improve your marketing prospects via those influencers. For every $1 spent on influencer marketing, brands can get up to $18 in earned media value. Influencers are people who can have a significant impact on
Engaging with Influencers on Twitter: 7 Best Practices Read More »
Since its inception in 2010, Instagram has grown exponentially. The app now takes pride in having more than one billion active users monthly, according to a recent report. These numbers suggest that the platform is becoming more attractive for companies and brands. Their first priorities are to find out whether or not Instagram marketing can
5 Instagram Trends Defining Social Media Marketing in 2019 Read More »
Ecommerce has changed dramatically in the last decade. It has become much more competitive, as major players like Amazon and Walmart have started selling online. Marketers need to keep up with the latest trends to stay ahead of the competition and achieve the best possible results. Investing in an ecommerce business can lead to a
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Since the advent of the internet and cashless spending, eCommerce has been on the steady rise with no signs of stopping. Today, a great number of entrepreneurs have chosen to forego physical stores. Replacing the “brick and mortar” mentality, they are exclusively focusing their efforts online. As a result, they’re growing their businesses while raking
Grow Your eCommerce Store with These 5 Content Marketing Strategies Read More »
When it comes to establishing a connection between your business and its target audience, video content offers a number of powerful benefits that you won’t achieve with other mediums. Not only is video naturally more emotional and engaging when compared to plain text, but it’s also more persuasive. In fact, about 64% of people say
5 #SEO Benefits of Using Online Video Content on Webpages Read More »
SEO is a great tool used by companies to market their products so that they can increase their revenue. Most successful companies use SEO to reach out to their customers online. In today’s world, where competition among companies is tough, you should absolutely lean on SEO to gain an advantage over your online competitors. As
7 #SEO Tips to Outrank Your Competitors Read More »
With most digital marketers focused on Google for their SEO activities, it’s easy to forget that there are other search engines out there, including Bing. In fact, Bing is used in one-in-five USA-based desktop searches, according to ComScore. When combined with Yahoo, which Bing has powered since 2010, Bing serves up about 1/3 of search
Google Vs. Bing for SEO: Should You Target Both? Read More »
