Marketing

How to Optimize Your Content for Google Featured Snippets

When online, people want good information, and they want to find it it fast. And it’s crucial that Google serve up relevant results on the first attempt if at all possible, if they want to keep users coming back. Google has multiple approaches to indicating relevance, not the least of which being the natural listings.…

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What’s the Best SEO Strategy for Multi-Location Businesses?

If your business has multiple physical locations, you may find yourself overwhelmed with how to manage the Local SEO (Search Engine Optimization) for all of them. Unlike a single-location company where you have the simple option of channeling all your SEO strategies to one location, you will have to adjust your approach if you have…

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Digital Branding in eCommerce

If your brand lacks a solid digital presence, it is like a car without an engine. You can do everything else right, but it isn’t going anywhere. While old-fashioned branding options can work, they aren’t enough. For maximum impact, aim to diversify your branding tools. This post will cover everything you need to know about…

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12 Content Ideas for Your Photography Business

Since the days of print advertising, content has come a long way. Content became the most effective technique to introduce your business into the digital world, ever since the emergence of SEO and digital marketing. If you want your brand to really resonate with prospects and customers, your best bet is to prioritize publishing consistent,…

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Push Notifications: What They Are And How They Boost Conversions

Push notifications are a style of clickable pop-up messages that applications or browsers send to users on a device or via the browser itself. Users might receive these message at any time. Some notifications may come while users are in app or on a website. Other notifications may come while the app/website is closed. For…

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Will Affiliate Marketing Survive In Its Current State?

Anyone who has been in the affiliate marketing game will tell you that it keeps you on your toes. Your entire portfolio could fall into a downward spiral with one Google algorithm update. If you have a monetized personal blog, your income stream could vanish by breaking one small rule. If you’re looking to make…

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How to Use TikTok Marketing to Make Your Business Go Viral

TikTok for Business is an edgy and effective way to promote goods and services. Since videos are the only content you can publish on TikTok, you will find that marketing on the platform is very focused and targeted. Because of these factors, brands have found great successes in publishing short clips that promote their products…

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How to Improve SEO and Data Collection Using Proxies

Marketing has changed over the years. Gone are the days when marketing solely relied on print ads and other media such as radio and television. In the digital age, marketing efforts are more data-driven. Search Engine Optimization (SEO), the practice of enhancing how a website ranks on search engines, is one of the most effective…

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How to Engage Customers Through the Gaming Market

The gaming industry is blossoming. During the pandemic, 227 million Americans played video games regularly. Players from all generations flocking to games like Super Mario Bros and Call of Duty. In fact, gaming is now bigger than the TV and music industries combined. As digital technology allows players to download their favorite games without leaving…

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