Marketing

Management of SEO or PPC: Why Not Both?

The latest research shows that your company profits most when your SEO and PPC teams work together. Are you sure that is happening? Is your PPC campaign generating profits, or is it just another expense for your company? Have you locally optimized your campaign for mobile devices? Today we will find out how to can…

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Quality or Quantity: What’s More Important for your Blog?

The short answer? Quality. There really are no two ways about it. Quantity of content is one thing the internet has enough of. Or, you know that saying, “If you take a million monkeys and give them a million typewriters then eventually they’ll produce the entire works of Shakespeare”? The internet has proven this adage wrong. Quantity…

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10 Clever Ways to Get More Instagram Comments

Many companies and indie creators have turned to Instagram in order to publish their content and promote their brands. This has made Instagram as big as Facebook and Twitter in the marketing department, but it has something that both of these social media platforms lack. Instagram has been created with quick content turnover anda ”…

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Understanding Fake Reviews and Their Repercussions on the Market

During the last couple of years, the popularity and impact of online reviews have grown considerably. This is quite understandable, given the fact that 68% of millennials trust online reviews more than they trust traditional television advertisements. However, this great increase in popularity has encouraged multiple business owners to purchase fake positive reviews. In the…

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The Importance of Social Media for B2B Marketers

Nowadays, you’d be hard pressed to find a person who does not have a social media account. Everyone and anyone uses Facebook and other networks to connect with friends and family, and for entertainment. It is absolutely clear that the impact of social media on business has been growing for quite some time. The reason…

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6 Tips to Using Social Media for Content Marketing

When it comes to digital marketing, content plays a vital role and rules all other methods of online promotions. Content marketing is the fastest growing specialty in digital marketing. Experts make use of various approaches to do it effectively. For any business, quality content provides a great way to engage effectively with customers and to…

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8 Ways to Turn Your Business Blog into a Lead Magnet

Blogging is one of the most successful marketing tools available. It can attract new consumers in many ways, helping companies to increase revenue. That’s exactly why two-thirds of companies claim that their crucial marketing goal is to generate traffic and leads. However, with millions of blogs live worldwide, it is becoming more difficult to attract…

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11 Writing Hacks to Improve Your Link-Building

Let’s start off with a simple explanation of how link-building works. In order for search engines to crawl the majority of content that’s posted on the web, the so-called “crawlers” are constantly jumping around, looking for new content and backlinks to index. SEO professionals will tell you that link-building is one of the most important…

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10+1 Kick Ass SEO Tools to Skyrocket Your Blog Positions

Google relies on over 200 major and over 10,000 minor signals when determining your blog’s ranking. It’s safe to assume that climbing up the ranks requires a lot of time, effort, and expertise on your part. This is especially true when it comes to practices like link building, keyword research, and production of high-quality content that will…

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How to Convert Your Website Visitors into Buyers

Want to know what turns a website visitor into a product buyer? There are many facets to selling online, especially if you use a sales funnel. Here you will discover all you need to know to start converting web visitors into buyers. You do it by managing their expectations, gaining their confidence, and getting them…

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