This week, we saw an announcement of some new SEM features that are about to be rolled out for Google AdWords Enhanced Campaigns. The last major update to Google’s flagship SEM platform was back in July, when they forced all advertisers to upgrade their AdWords to enhanced campaigns. Of course, there was some pushback at […]
SEM: New Features for Google AdWords Enhanced Campaigns Read More »
Inbound marketing has been a huge buzzword over the past several years, and for good reason – it works. In fact, inbound marketing is the crux of our own promotional efforts here at Return On Now. We do little to no outbound marketing or traditional lead gen, and have had no problem growing the business
Why Inbound Marketing Is The Best Marketing Channel Read More »
Spring break is upon us here in Texas, and it is a beautiful week for a South By Southwest Festival. For those of us who took part in all or some of the SXSW Interactive Conference, we are coming out of it with new ideas and a charge of energy. Even if you didn’t make
Internet Marketing Spring Cleaning and Refresh Read More »
We’ve all witnessed the transformation of marketing in the past decade. With digital technologies have come a variety of new options for targeting and reaching out to both potential and current customers. Where we once had direct marketing, mass media advertising and similar tactics, we now have search marketing, social media, pay-per-click advertising, mobile marketing
Which Marketing Channels Provide the Most Value? Read More »
Our friends over at SCORE have been hard at work to provide quality, up-to-date trainings to business owners and managers in the Austin, TX area. As part of that ongoing effort, we collaborated with them to build out a basic class called “Internet Marketing 101”. The intent of this training is to glaze the surface
Internet Marketing 101 [Slideshow] Read More »
On Friday September 13, 2013, I presented to the local Austin Chapter of SCORE (Service Corps of Retired Engineers) as part of their ongoing workshops and training program. The topic for this new course was “Advanced Marketing On The Web”. We cooked up this session based on feedback provided by attendees of my previous presentation
Slideshow: Advanced Marketing On The Web, SEO and SEM Overview Read More »
After months of ado about the universal rollout of Google AdWords Enhanced campaigns, the date of “forced upgrade” passed during July, 2013. Now that everyone is on the enhanced campaign platform, it is time to start getting our arms around all of the new capabilities it presents. Google AdWords legacy campaigns offered a limited feature
Bid Adjustment Options in Google AdWords Enhanced Campaigns Read More »
Do you market to your customers online as a primary source of demand and lead generation? All businesses are different. There are entire industries that can exist without a website or extended web presence. But for most of us, we HAVE to market to our customers online. That’s where they are, and where they want
How to Market to Your Customers Online … On THEIR Terms Read More »
Enjoy today’s guest post courtesy of Promodo SEM. The views of contributors are their own, and not necessarily those of Return On Now. Running a pay per click (PPC) campaign is one of the best ways to market businesses and their products online. As the name suggests, the model is based on getting people to
10 Tips for PPC Campaign Optimization Read More »
SEO providers run the gamut, providing widely ranging value, foresight, and ethics. Top SEO companies stand out from the crowd in a number of ways. If you are planning to hire an outside SEO service to manage your SEO strategy, help with a website launch, or build links, it pays to know what you are
What Top SEO Companies Do Differently Read More »
