Lead Generation

SCORE Content Marketing Training on Social Media

Grow Your Business With Social Media and Content Marketing [SlideShow]

Thank you to everyone who attended the social media training yesterday at the SCORE-Austin offices. As one of three components underneath SCORE’s local content marketing workshop series, this session took a deep dive into the following topics: What is social media Why use social media for marketing What are the types of social media available […]

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Are Marketing Schools Up to Date on Class Offerings?

What Marketing Schools Should REALLY Be Teaching Students

When I went to business school (more years ago than I will voluntarily admit), our marketing coursework focused heavily on the basics. For example, we spent a great deal of time digging into the Four P’s (Product, Price, Placement, Promotion). While the basics of marketing are absolutely still valid concepts to understand, the underlying techniques

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AdWords Conversion Rate Feature Image

Which Google AdWords Conversion Rate Should You Be Tracking?

After working with Google AdWords for over a decade, I’ve seen many changes rolled out to their user interface. It seems they make an update nearly every week. Earlier this year, they made a nomenclature change to how data is reported on an account’s AdWords conversion rate. In the old reporting UI, they had the following: Conversions (1-per Click) Conversions

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Dynamic Search Ads Screenshot

AdWords Dynamic Search Ads: Say Hello to Semantic SEM

Back in late 2011, Google rolled out a feature for Adwords called Dynamic Search Ads. Originally announced as a beta test, Dynamic Search Ads have survived to this day and are available in AdWords. The premise behind why these were introduced is that we can’t read the minds of searchers. Google estimated back in 2011

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Grow Your Business Through Social Media SCORE Austin Content Marketing Training

Content Marketing: Grow Your Business With Social Media

Today I presented the third installment of the Content Marketing series on behalf of SCORE-Austin at their offices here in town. It was good to see some familiar faces from my previous session, and also good to welcome in some new folks for the material. We covered a lot of ground in the class, most

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Negative Keyword Master List for PPC Advertising AdWords

Negative Keyword Master List for PPC Advertising

Search Engine Marketing, also known as Pay Per Click Advertising in many circles, can drive some outstanding results for businesses of all sizes in pretty much any industry. The key is to build the campaigns properly, including both the overall structure, the keywords targeting, and finally, how you work to discourage bad clicks. Negative keywords

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Content Marketing and Internet Marketing Secrets

Content Marketing: Internet Marketing Basics [Slides]

Thanks to everyone who signed up for and attended yesterday’s SCORE Austin seminar, which served as the first of three in this year’s newly crafted Content Marketing Workshop Series. The first session was focused on the basics of internet marketing, and we started pretty basic indeed. I’ve included the training slides below. In it, you

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SEM Google AdWords Enhanced Campaigns New Features

SEM: New Features for Google AdWords Enhanced Campaigns

This week, we saw an announcement of some new SEM features that are about to be rolled out for Google AdWords Enhanced Campaigns. The last major update to Google’s flagship SEM platform was back in July, when they forced all advertisers to upgrade their AdWords to enhanced campaigns. Of course, there was some pushback at

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Why Inbound Marketing is the Best Marketing Channel

Why Inbound Marketing Is The Best Marketing Channel

Inbound marketing has been a huge buzzword over the past several years, and for good reason – it works. In fact, inbound marketing is the crux of our own promotional efforts here at Return On Now. We do little to no outbound marketing or traditional lead gen, and have had no problem growing the business

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Internet Marketing Spring Cleaning and Refresh

Internet Marketing Spring Cleaning and Refresh

Spring break is upon us here in Texas, and it is a beautiful week for a South By Southwest Festival. For those of us who took part in all or some of the SXSW Interactive Conference, we are coming out of it with new ideas and a charge of energy. Even if you didn’t make

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