Customer Retention

Repurcussions of User Reviews on the Market

Understanding Fake Reviews and Their Repercussions on the Market

Customer Retention, Local Businesses, Marketing, Small Business, Social Media /

During the last couple of years, the popularity and impact of online reviews have grown considerably. This is quite understandable, given the fact that 68% of millennials trust online reviews more than they trust traditional television advertisements. However, this great increase in popularity has encouraged multiple business owners to purchase fake positive reviews. In the […]

Understanding Fake Reviews and Their Repercussions on the Market Read More »

Politics and Marketing Don't Mix

Politics and Marketing Simply Don’t Mix

Blogging, Content Marketing, Customer Retention, Inbound Marketing, Marketing, Social Media /

With a major election occurring in a few short days here in the United States, we are seeing an amazing amount of coverage in the media and commentary on social media. It’s simply astounding to see the dialogue playing out right before our eyes. Given the current environment in this country, I felt it was

Politics and Marketing Simply Don’t Mix Read More »

The 2016 Anti Social Media Marketing Manifesto

The Anti-Social-Media-Marketing Manifesto 2016

Analytics, Customer Retention, Inbound Marketing, Marketing, Social Media /

I don’t know about your world, but in my personal experience, the use of social media as a marketing gimmick seems to be on the wane. That is, as a private user of various social channels, I’m seeing fewer come-ons, fewer automatic direct messages to new followers, fewer follow-back promises, fewer reciprocal follow rings, and

The Anti-Social-Media-Marketing Manifesto 2016 Read More »

Why Email Marketing Still Matters Even with Social Media

Why to Integrate Social Media Channels With Email Marketing

Customer Retention, Lead Generation, Marketing, Mobile, Social Media /

Some may call email marketing outdated, that it has already been surpassed by better online channels, specifically, social media. Fortunately, that’s simply untrue. Email marketing continues to serve as one of the strongest assets in an online campaign, even if the best approaches and rules evolve as the world around us progresses. Any business owner, no matter if

Why to Integrate Social Media Channels With Email Marketing Read More »

Direct Marketing Challenges

6 Major Strategies to Conquer Your Direct Marketing Challenges

Analytics, Customer Retention, Lead Generation, Small Business /

Balancing your budget, visibility, and messages can be difficult for you and your business. And when it comes to the digital world, your voice is competing to be heard with a wide range of other inbound and outbound marketing efforts. However, “old school” Direct Marketing is one place where you can rise above the crowds

6 Major Strategies to Conquer Your Direct Marketing Challenges Read More »

So Sorry

Small Business: Should You Say You’re Sorry on Social Media?

Content Marketing, Customer Retention, Public Relations, Small Business, Social Media /

Mistakes: We’ve all made a few. In prepping this post, as usual, I’ve done some research on how and if peers propose public apologies in the social sphere. And, as usual, I’ve had song lyrics arise unbidden in my mind’s ear. Happens all the time. All. The. Time. They’re the voices in my head, I

Small Business: Should You Say You’re Sorry on Social Media? Read More »

Customer Service can be fun!

How to Make Customer Service Fun for Customers and Employees

Customer Retention, Entrepreneurship, Local Businesses, Marketing, Small Business /

Stellar customer service, without exception, remains a pivotal component of a company’s success. And, behind every successful company are your resilient and blissful front liners, also known as, customer service representatives. However, if they are not happy with the environment, they could be inconsistent, which is not good for your company. According to the neuroscientists cited in an article

How to Make Customer Service Fun for Customers and Employees Read More »

Scroll to Top