To All the Facebook Pages I’ve Loved Before I can’t remember how many Facebook pages I’ve set up and administered by this point. It’s not countless; I just don’t care to count it. I’m still listed as an admin on a few client accounts and receive those page notifications. I thought it was reasonable to […]
It’s 2016: Let’s Get Started with Facebook Marketing Read More »
It’s 2016 and we’ve been getting back to the basics in content marketing. It’s like getting back to the basics of love, but we all know that means a road trip to Luckenbach, Texas. Today’s post is for those hold-outs–and those who love them–who don’t have a Facebook page for their business yet. If you
2016 Small Business Content Marketing To-Do: Claim Your Facebook Page Read More »
The goal of search engine optimization (SEO) is not just to increase site traffic or improve your visibility in search engines. Those are the stepping-stones to improve real, revenue-driving conversions, as well as to encourage existing consumers to come back to your brand time and time again. Understanding how SEO connects to real-world business can reduce
How to Improve Your Conversion Rate Using SEO Read More »
In our expert roundup to ring out the old year and bring in the new, we talked to thought leaders in the field of content marketing about their predictions for this year. Now we’re going to spend a little time parsing all that good insight into actionable plans around content marketing for small businesses. Bet on
2016 Content Marketing for Small Businesses: Back to Basics Read More »
Back in the 20th century, companies with marketing issues had a single solution – the TV advertisement that only lasted 30 seconds. If you had something to sell and you wanted to grab the attention of an audience, all you had to do was come up with an incredibly powerful, well-polished message in a very
Merge Social Media with Public Speaking for a Unique, Effective Marketing Strategy Read More »
I’m feeling word-nerdy today, kids. So, let’s clarify some notions upfront before we get to your small business niche. In my very first post within this hallowed domain, we talked about how not everybody has to have or “do” social media. I encourage you to keep that in mind for today’s discussion. Let’s Just Define
Is Your Small Business Niche a Fit for Social Media? Read More »
Mistakes: We’ve all made a few. In prepping this post, as usual, I’ve done some research on how and if peers propose public apologies in the social sphere. And, as usual, I’ve had song lyrics arise unbidden in my mind’s ear. Happens all the time. All. The. Time. They’re the voices in my head, I
Small Business: Should You Say You’re Sorry on Social Media? Read More »
Fa la la la, la la, la la. Whether you celebrate Krampus or Kringle, Festivus or Feliz Navidad, Kwanzaa, Hanukkah, Solstice or Star Wars, we’re in the thick of the hap-hap-happiest time of year, you guys. Soon enough, we’ll see the fireworks sparking off in Sydney and not long after, that great big ball will
Social Media and Content Marketing Predictions for 2016 [Expert Roundup] Read More »
People will always take their business to a trusted merchant. This is how it was in the days of old and this is the way it works in the super-modern online market today. The savvy online marketer operating with the testy online shopper can improve this trust by building the authority of his or her
10 Ways to Build Website Authority Using Social Media Read More »
Have you ever considered repurposing content as part of your overall marketing strategy? Should you? When we asked content marketing experts the biggest mistakes they still see people making, several concurred on one point in particular, Content Marketers: You’re selling yourself short when you don’t reuse, repurpose, and repromote your material. Good Content Strategy Isn’t
How Easy Is Repurposing Content for Small Business? Read More »
