Suzanne Hoenig

Suzanne Hoenig is a strategist and writer helping small businesses, nonprofits, and private practitioners craft their marketing copy, grow their online and offline community, and navigate the changing tides of social media and digital content marketing.

The 2016 Anti Social Media Marketing Manifesto

The Anti-Social-Media-Marketing Manifesto 2016

I don’t know about your world, but in my personal experience, the use of social media as a marketing gimmick seems to be on the wane. That is, as a private user of various social channels, I’m seeing fewer come-ons, fewer automatic direct messages to new followers, fewer follow-back promises, fewer reciprocal follow rings, and […]

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Social Media Platforms of the Future

Which 3 Social Media Platforms Will Be Around in 3 Years?

Tommy Landry, the show runner here, suggested many moons ago that I draw up a quick post to predict the social media platforms of the future. We both agreed it would be a no-brainer and, therefore, easy-to-write. And, yet… The answer was so obvious that I didn’t reckon I could find 600 words to put

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White Papers Still Compel and Convert Leads

White Papers: Still a Way to Compel and Convert Leads

For our follow-up to last week’s Expert Round Up about the utility of white papers in content marketing, we’re pleased to present friend of the blog, Tim Walker, with the “How To.” Tim is an expert content marketer, author, speaker, and all-around Renaissance man. He has been learning the business of technology since he joined

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White Papers: An Investment in Content Marketing

Do People Really Read White Papers? [Expert Roundup]

A couple months ago I was working with a client on my very first freelance “white paper.” Two things: On one hand, I feel like this is such a major milestone that I should get a Christmas tree ornament. On the other hand, my degree is in English. I started writing novel academic research (it

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Brainstorming Blog Post Ideas for Niche SMB and Sparky

Blog Post Ideas for Niche SMB: What I Told my Buddy Sparky

In last week’s cliffhanger, my buddy Sparky, the erstwhile electrical contractor / data-comm-installer / cabling tech, challenged me to hit him with my best shot. My best shot, that is, in terms of content marketing. Eyes on the prize, people. How Do You Come Up with Blog Post Ideas for Any Business? Especially for Obscure, Niche, Non-Glam,

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B2B and B2C: data comm and electrical contractors: brainstorming blog topics

Brainstorming B2C and B2B Blog Topics for SMB: Electrical and Data Contractors

In our recent 2016 Content Marketing: Back to the Basics post, we riffed on at least thirty dozen questions which you can ask yourself — and your team, your partners, your clients, your friends, your mammy, your pappy, and your dog — and which you can answer in the form of a blog post. Those are great

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But, What Should I Blog About Anyway?

But, What Should I Blog About? 2016 SMB Content Marketing Back to Basics

I hear this so often: “Okay, I get it. I’m supposed to write a blog. My SEO guy told me to do it. Something about page rank or search engines or whatever, dude. Fine. I’ll blog. But just what exactly do I blog about?” When I hear this from clients and prospects, they don’t sound

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What Is Content Marketing Anyways

But, What Is Content Marketing? 2016 Back to Basics Series

Several months ago, we empaneled a group of communications professionals to tell us where to focus our content marketing time and treasure this year. Then we dove a little deeper into how small/medium businesses and nonprofits could apply all that internet marketing knowledge to their own endeavors. It’s been nagging at me for years now,

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Selling on Instagram

Actually Selling from Your Instagram Posts

Friends, let us hope this is the last in a series on how to use, post, and sell on Instagram for small and medium businesses, nonprofits, and private practices, consultants, and service providers. We’ve discussed Instagram as a lead generation tool for your sales funnel. Which is marketing geek-speak for getting people into your store

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Ways to Sell from Your Instagram Post

More Ways to Sell Products and Services on Instagram: Social Media Series 2016

In our thrilling conclusion to last week’s Selling on Instagram post — or, as I’ve been calling it, the Social Media Series that wouldn’t end — we bring you a boatload of real-world ways to compel, capture, convince, convert, and cash in. Sharing is Caring: Endorsements https://www.instagram.com/p/BGsjLmPqpT-/ Actress Carrie Ann Moss, whom you probably know

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