Content Marketing
8 Ways to Turn Your Business Blog into a Lead Magnet
Blogging is one of the most successful marketing tools available. It can attract new consumers in many ways, helping companies to increase revenue. That’s exactly why two-thirds of companies claim that their crucial marketing goal is to generate traffic and leads. However, with millions of blogs live worldwide, it is becoming more difficult to attract…
Read More11 Writing Hacks to Improve Your Link-Building
Let’s start off with a simple explanation of how link-building works. In order for search engines to crawl the majority of content that’s posted on the web, the so-called “crawlers” are constantly jumping around, looking for new content and backlinks to index. SEO professionals will tell you that link-building is one of the most important…
Read MoreHow to Improve Demand and Lead Generation with Content Syndication
Do you want your brand to be the first thing that pops into someone’s mind when they think of the services or products you offer? Of course you do. You want potential customers to become customers, and for customers to stay that way. But most of all, you want your business to grow and prosper.…
Read MoreHow to Convert Your Website Visitors into Buyers
Want to know what turns a website visitor into a product buyer? There are many facets to selling online, especially if you use a sales funnel. Here you will discover all you need to know to start converting web visitors into buyers. You do it by managing their expectations, gaining their confidence, and getting them…
Read MoreHelp Your Content Marketing Rank With Booster Campaigns
For several years now, content marketing has been a top priority for marketers. How many times have you heard the phrase “Content is King?” Well, yes, content is important. A good website should have a flow of high quality, engaging content. Freshness, after all, is a factor in how the leading search engines rank your…
Read MoreMonetizing a Site: Affiliate Marketing Basics
How do people fund their blogs? The answer you’re likely to hear over and over again is affiliate marketing. Ready to get a piece of the action? The following overview and key tips should set you in the right direction. What Is Affiliate Marketing? Affiliate marketing is the act of promoting someone else’s product or…
Read MoreInfographic: Why WordPress is Our Preferred CMS
This week I came across the following infographic courtesy of Skilled.co. As many of you already know, Return On Now will work with nearly any CMS, but we prefer WordPress when we have a say in the decision. I could list many reasons why this is our favorite CMS. But much of it would be…
Read MoreSocial Media Tip: Choose Content that People Will Want to Reshare
Of all global internet users, 46 percent share social content on a regular basis. Only nine percent of people don’t share anything at all. Also of not – among all US internet users, 70 percent share social content The type of content that brands upload has the most profound impact on its shareability. Infographics, for example,…
Read MoreHow to Use Social Media Feedback to Improve Your Content Marketing Strategy
Each day we share 27 million pieces of content. This need of daily information has already changed marketing strategies of many brands. They are no longer advertising-like and intrusive. The reign of outbound marketers is gone. In turn, inbound marketers came to reconstruct and readjust the strategies of an old school to earn customer loyalty.…
Read MoreHow to Search Engine Optimize (#SEO) Your Blog Content
If you are a marketer, you know that search engine optimization (SEO) is extraordinarily important. The more optimized your blog posts are, the more visibility you gain and the bigger your social media footprint becomes. Ultimately, the more your posts show up in search engine results when people enter relevant keywords, the more successful your…
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