Welcome to this week’s edition of Return On News, a curated list of the best blog posts, news, and articles I shared on Twitter over the past couple of weeks. If you like what you see below, please follow our two Twitter accounts: Tommy Landry and Return On Now! Return On News: August 31, 2012 Twitter Launches New Interest-Based Ad… read more →
I’ve been working on a new ebook that highlights 10 big mistakes businesses make when building out their online marketing programs. The book is now available, and I wanted to share a quick excerpt from the beginning of the book here. Before I get to it, I have to fess up… the book actually includes 11 mistakes. I decided to… read more →
Welcome to the latest edition of Return On News! It has been quite a wild ride the past two months. And a lot has happened in online marketing. Today I have a longer list of articles to share. I will be very brief with the summary of all of the following articles. That way, you can make it through the… read more →
Keyword research is one of the most challenging pieces of online marketing and SEO. It is easy to do the research, but not so easy to filter through it for the nuggets of value. Today I will review some of the top free keyword research tools available online. NOTE: click the headers below to open up each tool in a… read more →
This week I’ve been doing a lot of research about International SEO. Google has introduced several important new optimization options in the past few years I’ll do a deep dive into more on the topic in the next post, but first, I want to share some numbers. I came across a couple of great resources for international search and internet… read more →
Quick overview of what the main match types are for pay-per-click / PPC advertising on Google AdWords.
So today you are looking at the first edition of “Return On News”. My goal is to share a similar set of recommended articles and blog posts at least once monthly. If there is enough volume, I might even do it more often.
We talk about search engine optimization (SEO) quite a bit on here, but SEO is (obviously) not the only way to drive web traffic. You could also invest in various paid placements such as PPC, display, or sponsored white papers to drive targeted traffic back to your website. Many old school marketers immediately turn to these tactics, and the can… read more →
Robots.txt allows you to suggest which pages each search engine should not crawl. Learn the basics in this blog post.
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