Search Engine Marketing

Content Marketing: Internet Marketing Basics [Slides]

Thanks to everyone who signed up for and attended yesterday’s SCORE Austin seminar, which served as the first of three in this year’s newly crafted Content Marketing Workshop Series. The first session was focused on the basics of internet marketing, and we started pretty basic indeed. I’ve included the training slides below. In it, you…

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SEM: New Features for Google AdWords Enhanced Campaigns

This week, we saw an announcement of some new SEM features that are about to be rolled out for Google AdWords Enhanced Campaigns. The last major update to Google’s flagship SEM platform was back in July, when they forced all advertisers to upgrade their AdWords to enhanced campaigns. Of course, there was some pushback at…

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Internet Marketing Spring Cleaning and Refresh

Spring break is upon us here in Texas, and it is a beautiful week for a South By Southwest Festival. For those of us who took part in all or some of the SXSW Interactive Conference, we are coming out of it with new ideas and a charge of energy. Even if you didn’t make…

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7 Simple Ways to Market a New E-commerce Website

Enjoy the following guest post focused on how to promote a new e-commerce website, courtesy of professional internet marketer Alan Lucas. The views expressed in this post are those of the author and not necessarily that of Return On Now. Creating an e-commerce site can be one of the most profitable moves you could ever…

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Internet Marketing 101 [Slideshow]

Our friends over at SCORE have been hard at work to provide quality, up-to-date trainings to business owners and managers in the Austin, TX area. As part of that ongoing effort, we collaborated with them to build out a basic class called “Internet Marketing 101”. The intent of this training is to glaze the surface…

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Google Secure Search: Reacting to Keyword Not Provided

There has been quite the uproar the past few days, after Google announced that they are moving 100% of search queries from unencrypted to Secure Search. When this news broke on September 23, the SEO world had a collective panic attack. But is this really the end of SEO as we know it? Google Secure…

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Slideshow: Advanced Marketing On The Web, SEO and SEM Overview

On Friday September 13, 2013, I presented to the local Austin Chapter of SCORE (Service Corps of Retired Engineers) as part of their ongoing workshops and training program. The topic for this new course was “Advanced Marketing On The Web”. We cooked up this session based on feedback provided by attendees of my previous presentation…

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Bid Adjustment Options in Google AdWords Enhanced Campaigns

After months of ado about the universal rollout of Google AdWords Enhanced campaigns, the date of “forced upgrade” passed during July, 2013. Now that everyone is on the enhanced campaign platform, it is time to start getting our arms around all of the new capabilities it presents. Google AdWords legacy campaigns offered a limited feature…

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How to Market to Your Customers Online … On THEIR Terms

Do you market to your customers online as a primary source of demand and lead generation? All businesses are different. There are entire industries that can exist without a website or extended web presence. But for most of us, we HAVE to market to our customers online. That’s where they are, and where they want…

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